Analisis pengaruh sikap kewirausahaan sosial, norma subjektif, dan persepsi kontrol perilaku terhadap intensi berwirausaha sosial mahasiswa strata satu (S1) program studi manajemen bisnis di daerah Jakarta dan Tangerang = Analysis of the effect of social entrepreneurship attitude, subjective norms, and perception of behavioral control on the social entrepreneurial intention of undergraduate business management students in the Jakarta and Tangerang regions

Djapri, Filbert Fraderic (2023) Analisis pengaruh sikap kewirausahaan sosial, norma subjektif, dan persepsi kontrol perilaku terhadap intensi berwirausaha sosial mahasiswa strata satu (S1) program studi manajemen bisnis di daerah Jakarta dan Tangerang = Analysis of the effect of social entrepreneurship attitude, subjective norms, and perception of behavioral control on the social entrepreneurial intention of undergraduate business management students in the Jakarta and Tangerang regions. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Saat ini, Jakarta dan Tangerang mengalami tingginya permasalahan sosial. Menanggapi hal ini, bisnis sosial merupakan salah satu solusi yang dapat dilakukan atas permasalahan sosial yang terjadi. Namun, saat ini, jumlah wirausaha sosial dan intensi dalam berwirausaha sosial masih sangat minim. Oleh karena itu, penelitian ini ditujukan dalam menganalisis pengaruh sikap kewirausahaan sosial, norma subjektif, dan persepsi kontrol perilaku terhadap intensi berwirausaha sosial mahasiswa strata satu (S1), program studi manajemen bisnis di daerah Jakarta dan Tangerang. Penelitian terhadap mahasiswa manajemen bisnis, dikarenakan mereka adalah unit yang sedang mempersiapkan karier mereka dan memiliki peranan yang paling sensitif terhadap kemajuan kewirausahaan sosial. Adapun subjek dari penelitian ini berjumlah 162 responden, yang keseluruhan responden tersebut adalah mahasiswa aktif strata satu (S1) program studi manajemen bisnis di daerah Jakarta dan Tangerang. Selain itu, metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian kuantitatif, menggunakan teknik purposive sampling, dengan analisis data Partial Least Square-Structural Equation Modeling (PLS-SEM). Aplikasi yang digunakan dalam proses pengujian data adalah SmartPLS dengan versi 4.0.9.5. Melalui proses pengumpulan, pengujian, dan analisis data, hasil penelitian menunjukkan bahwa sikap kewirausahaan sosial dan persepsi kontrol perilaku memiliki hubungan yang positif dan signifikan terhadap intensi berwirausaha sosial. Selain itu, norma subjektif juga memiliki pengaruh yang positif dan signifikan terhadap sikap kewirausahaan sosial dan persepsi kontrol perilaku. Namun, norma subjektif tidak signifikan terhadap intensi berwirausaha sosial mahasiswa. / Nowadays, Jakarta and Tangerang are facing high levels of social issues. In response to this, social entrepreneurship is considered as one of the solutions to address the prevailing social problems. However, the number of social entrepreneurs and the intention to engage in social entrepreneurship are still very limited. Therefore, this research aims to analyze the influence of social entrepreneurship attitudes, subjective norms, and perceived behavioral control on the intention to engage in social entrepreneurship among undergraduate students majoring in business management in the Jakarta and Tangerang areas. The study focuses on business management students as they are in the process of preparing for their careers and play a pivotal role in the advancement of social entrepreneurship. The research involves 162 respondents, all of whom are active undergraduate students majoring in business management in Jakarta and Tangerang. The research utilizes a quantitative method, employing purposive sampling, and applies Partial Least Square-Structural Equation Modeling (PLS-SEM) for data analysis. The data testing process uses SmartPLS version 4.0.9.5. Through data collection, testing, and analysis, the research findings indicate that social entrepreneurship attitudes and perceived behavioral control have a positive and significant relationship with the intention to engage in social entrepreneurship. Additionally, subjective norms also have a positive and significant influence on social entrepreneurship attitudes and perceived behavioral control. However, subjective norms do not significantly affect the intention of undergraduate students to engage in social entrepreneurship.

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