Analisis pengaruh perceived desirability, perceived feasibility, propensity to act, dan entrepreneurship education dalam meningkatkan entrepreneurial intention di kalangan mahasiswa S1 di Tangerang

Riandy, Cindyka (2023) Analisis pengaruh perceived desirability, perceived feasibility, propensity to act, dan entrepreneurship education dalam meningkatkan entrepreneurial intention di kalangan mahasiswa S1 di Tangerang. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini bertujuan untuk menganalisis langsung pengaruh perceived desirability, perceived feasibility, propensity to act, dan entrepreneurship education terhadap entrepreneurial intention mahasiswa S1 Tangerang. Subjek responden dalam penelitian ini berjumlah 165 mahasiswa S1 dari beberapa universitas di Tangerang yang telah berkuliah diatas 1 tahun dan telah mendapatkan mata kuliah kewirausahaan. Penelitian ini menggunakan jenis penelitian kuantitatif dengan menggunakan teknik purposive sampling yang menggunakan kuesioner sebagai media yang digunakan untuk mengumpulkan informasi. Analisis data dilakukan menggunakan aplikasi aplikasi SmartPLS 4.0.9.6 dengan menggunakan alat analisis PLS-SEM. Hasil penelitian ini menunjukan variabel perceived desirability, propensity to act, dan entrepreneurship education berpengaruh positif dan signifikan terhadap entrepreneurial intention mahasiswa S1 di Tangerang. Sedangkan variabel perceived feasibility tidak signifikan terhadap entrepreneurial intention mahasiswa S1 di Tangerang. / This research aims to analyse the direct influence of perceived desirability, perceived feasibility, propensity to act, and entrepreneurship education on the entrepreneurial intention of undergraduate students in Tangerang. The respondents in this study were 165 undergraduate students from several universities in Tangerang who had studied for more than one year and had taken entrepreneurship courses. This research employed a quantitative approach with purposive sampling technique, utilizing a questionnaire as the data collection instrument. Data analysis was conducted using SmartPLS 4.0.9.6 application with PLS-SEM analysis tool. The results indicate that perceived desirability, propensity to act, and entrepreneurship education variables have a positive and significant impact on the entrepreneurial intention of undergraduate students in Tangerang. However, perceived feasibility variable does not significantly influence the entrepreneurial intention of undergraduate students in Tangerang.

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