Pengaruh Perceived Desirability, Perceived Feasibility, Propensity to Act, dan Entrepreneurship Education Terhadap Entrepreneurial Intention Pada Mahasiswa Universitas Pelita Harapan

Alfarenza Kusuma, Zakky (2023) Pengaruh Perceived Desirability, Perceived Feasibility, Propensity to Act, dan Entrepreneurship Education Terhadap Entrepreneurial Intention Pada Mahasiswa Universitas Pelita Harapan. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini dilakukan dengan tujuan untuk menguji dan menganalisis pengaruh dari Perceived Desirability, Percieved Feasibility, Propensity to Act, dan Entrepreneurship Education terhadap Entrepreneurial Intention. Penelitian ini bersifat kuantitatif dan melibatkan populasi mahasiswa Fakultas Ekonomi dan Bisnis (FEB) Program Studi Manajemen di Universitas Pelita Harapan (UPH). Sampel diambil menggunakan metode non-probability dengan convenience sampling, dan jumlah responden yang digunakan adalah sebanyak 136 orang. Alat analisis data yang diterapkan dalam penelitian ini adalah PLS-SEM. Hasil penelitian menunjukkan bahwa Perceived Desirability, Perceived Feasibility, Propensity to Act, dan Entrepreneurship Education berpengaruh positif terhadap Entrepreneurial Intention. Model penelitian ini juga dapat memprediksi entrepreneurial intention dengan tingkat keberhasilan yang diukur dengan nilai R�square.sebesar 0.746 yang termasuk dalam tingkat moderate. Sedangkan 25,6% sisanya dapat dijelaskan variabel lainnya yang tidak diteliti dalam penelitian ini. Seluruh hipotesis dalam penelitian ini menunjukan pengaruh signifikan dari keempat variabel bebas terhadap variabel entrepreneurial intention. Penelitian ini tidak memiliki tujuan untuk mengeneralisir hasil, namun penelitian ini perlu dikembangkan dengan setting yang berbeda./ This research aims to examine and analyze the influence of Perceived Desirability, Perceived Feasibility, Propensity to Act, and Entrepreneurship Education on Entrepreneurial Intention. The study adopts a quantitative approach and involves the student population of the Faculty of Economics and Business (FEB) in the Management program at Universitas Pelita Harapan (UPH). The sample is selected using a non-probability method with convenience sampling, and a total of 136 respondents are included. The data analysis tool employed in this research is PLS-SEM. The findings reveal that Perceived Desirability, Perceived Feasibility, Propensity to Act, and Entrepreneurship Education positively influence Entrepreneurial Intention. The research model also demonstrates the ability to predict entrepreneurial intention with a success rate measured by an R-square value of 0.746, indicating a moderate level. The remaining 25.6% variance is attributed to other unexamined variables. All hypotheses in this study show significant effects of the four independent variables on entrepreneurial intention. While the research does not aim for generalization, it suggests the need for further exploration in different settings

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