Analisis pengaruh peran pendidikan dan pengetahuan kewirausahaan digital terhadap niat berwirausaha digital mahasiswa Di Universitas Pelita Harapan

Johanis, Kennard Clymen (2023) Analisis pengaruh peran pendidikan dan pengetahuan kewirausahaan digital terhadap niat berwirausaha digital mahasiswa Di Universitas Pelita Harapan. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana pengaruh peran pendidikan kewirausahaan digital dan pengetahuan kewirausahaan digital dapat memengaruhi niat berwirausaha digital yang dimediasi oleh kesadaran kewirausahaan digital pada Universitas Pelita Harapan. Penelitian ini menggunakan metode kuantitatif dan purposive sampling dimana mahasiswa dari berbagai jurusan dan program studi dan lokasi penelitian yaitu di Universitas Pelita Harapan. Data primer digunakan dalam mengumpulkan 184 Mahasiswa Universitas Pelita Harapan dengan google form. Selanjutnya, data penelitian diolah dan dianalisis memakai Partial Least Squares- Structural Equation Modeling (PLS-SEM) melalui software SmartPLS 4.0. Hasil dari penelitian ini disimpulkan bahwa semua hipothesis dapat diterima dengan adanya hubungan positif dan signifikan terhadap niat kewirausahaan digital, kesadaran kewirausahaan digital, pendidikan kewirausahaan digital, pengetahuan kewirausahaan digital. / This research aims to analyze how the influence of the role of digital entrepreneurship education and digital entrepreneurship knowledge can affect the intention to engage in digital entrepreneurship, mediated by digital entrepreneurship awareness at Universitas Pelita Harapan. The study using a quantitative method and purposive sampling, involving students from various departments and study programs at Universitas Pelita Harapan. Primary data was collected from 184 students at Universitas Pelita Harapan using a Google Form. Subsequently, the research data were processed and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) through SmartPLS 4.0 software. The findings of this research conclude that all hypotheses can be accepted, indicating a positive and significant relationship with the intention for digital entrepreneurship, digital entrepreneurship awareness, digital entrepreneurship education, and digital entrepreneurship knowledge.

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