Geraldi, Albert Lee (2023) Pengaruh perceived quality, perceived value of cost, brand identification, trust and lifestyle congruence terhadap customer loyalty. Bachelor thesis, UPH.
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Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh Brand Identification, Customer Loyalty, Customer Satisfaction, Lifestyle Congruence, Perceived Quality, Perceived Value Of Cost, Trust pada jasa pengiriman J&T Express. Penelitian ini menggunakan metode survei dengan kuesioner sebagai alat pengumpulan data dari konsumen yang telah menggunakan jasa pengiriman J&T. Jenis penelitian ini adalah kuantitatif, menggunakan sampel 50 konsumen yang menggunakan jasa pengiriman paket J&T. Teknik analisis data menggunakan SEM PLS. Hasil penelitian menunjukkan bahwa Perceived Quality, perceived value, dan Trust memiliki pengaruh positif yang signifikan terhadap consumer satisfaction jasa pengiriman J&T Express. Sedangkan Brand Identification dan Lifestyle Congruence tidak berpengaruh positif terhadap Customer Satisfaction jasa pengiriman J&T Express. Serta Customer Satisfaction memiliki pengaruh positif terhadap Customer Loyalty jasa pengiriman J&T Express. Temuan ini memiliki implikasi penting bagi pemasar untuk meningkatkan kualitas produk atau layanan, membangun kepercayaan dengan konsumen, serta terus mengutamakan kepuasan pelanggan jasa pengiriman J&T Express.
Item Type: | Thesis (Bachelor) | ||||||||
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Uncontrolled Keywords: | brand identification; customer loyalty; customer satisfaction; lifestyle congruence; perceived quality; perceived value of cost; trust | ||||||||
Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
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Depositing User: | Albert Lee Geraldi | ||||||||
Date Deposited: | 10 Jan 2024 04:34 | ||||||||
Last Modified: | 28 Feb 2024 08:57 | ||||||||
URI: | http://repository.uph.edu/id/eprint/59744 |
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