Andrius, Andrius (2023) Analysis of factors that influence purchase intention of iPhone in Jakarta. Bachelor thesis, Universitas Pelita Harapan.
Text (Title)
Title.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (41kB) |
|
Text (Abstract)
Abstract.pdf.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (197kB) |
|
Text (ToC)
ToC.pdf.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (536kB) |
|
Text (Chapter1)
Chapter1.pdf.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) |
|
Text (Chapter2)
Chapter2.pdf.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (2MB) |
|
Text (Chapter3)
Chapter3.pdf.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (2MB) |
|
Text (Chapter4)
Chapter4.pdf.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (2MB) |
|
Text (Chapter5)
Chapter5.pdf.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (679kB) |
|
Text (Bibliography)
Bibliography.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (735kB) |
|
Text (Appendices)
Appendices.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (488kB) |
Abstract
This empirical investigation explores the factors that influence purchase intention of iPhone in Jakarta. Smart PLS 4 was employed as the statistical software for data analysis. Utilizing a sample of 183, the study adopted a quantitative approach which distributed through online questionnaire to examine the connections between consumers' perceptions of brand, price, social influence, relative advantage, and purchase intentions. The outer model of this investigation includes assessments of validity and reliability, whereas the internal model encompasses evaluations of multicollinearity, R-square, T-statistics, and P-value tests. Additionally, structural equation modeling was employed to examine the connections outlined in the study's theoretical framework. The study's results confirm three of the four hypotheses, demonstrating that brand, social influence, and relative advantage positively influence purchase intentions. Additionally, the findings reveal that price has not significant effect on purchase intention.
Item Type: | Thesis (Bachelor) | ||||||||
---|---|---|---|---|---|---|---|---|---|
Creators: |
|
||||||||
Contributors: |
|
||||||||
Uncontrolled Keywords: | brand; price; social influence; purchase intention; iPhone | ||||||||
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
||||||||
Depositing User: | ANDRIUS ANDRIUS | ||||||||
Date Deposited: | 17 Jan 2024 08:39 | ||||||||
Last Modified: | 28 Feb 2024 09:04 | ||||||||
URI: | http://repository.uph.edu/id/eprint/60351 |
Actions (login required)
View Item |