Baldwin, Christopher (2023) Sosial media sebagai wadah content creator otomotif dan pengaruhnya terhadap perilaku minat beli mobil Hyundai. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Penelitian ini dibuat untuk mengetahui pengaruh SMI Personal authenticity terhadap SMI trustworthiness dan SMI inspiration, Consumer’s Non-purchase related behavior terhadap SMI trustworthiness dan SMI inspiration, Influencer’s experience terhadap SMI trustworthiness dan SMI inspiration, SMI trustworthiness dan SMI inspiration terhadap Consumer’s purchase related behavior. Penelitian ini menggunakan non probability sampling dan mengambil sebanyak 171 responden, sebagai representasi pengguna sosial media. Data dari responden kemudian diolah menggunakan SmartPLS 4. Hasil penelitian menyatakan bahwa SMI personal authenticity berpengaruh terhadap SMI trustworthiness dan SMI inspiration, Consumer’s non-purchase related behavior berpengaruh terhadap SMI trustworthiness dan SMI inspiration, Influencer’s experience tidak berpengaruh terhadap SMI trustworthiness dan SMI inspiration, SMI Trustworthiness dan SMI Inspiration berpengaruh terhadap Consumer’s purchase related behavior
| Item Type: | Thesis (Bachelor) | ||||||||
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| Uncontrolled Keywords: | SMI personal authenticity; consumer’s non-purchase related behavior; influencer’s experience; SMI trustworthiness; SMI inspiration; consumer’s purchase related behavior. | ||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
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| Depositing User: | CHRISTOPHER BALDWIN | ||||||||
| Date Deposited: | 18 Jan 2024 09:12 | ||||||||
| Last Modified: | 18 Jan 2024 09:12 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/60416 |
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Sosial media sebagai wadah content creator otomotif dan pengaruhnya terhadap perilaku minat beli mobil Hyundai. (deposited UNSPECIFIED)
- Sosial media sebagai wadah content creator otomotif dan pengaruhnya terhadap perilaku minat beli mobil Hyundai. (deposited 18 Jan 2024 09:12) [Currently Displayed]
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