Laporan seminar hasil Pengaruh Kualitas Makanan, Ulasan Daring, dan Persepsi Harga Terhadap Niat Berkunjung Kembali pada Scarlett's Cafe Pantai Indah Kapuk

Hartono, Adeline and Liaw, Melvin (2024) Laporan seminar hasil Pengaruh Kualitas Makanan, Ulasan Daring, dan Persepsi Harga Terhadap Niat Berkunjung Kembali pada Scarlett's Cafe Pantai Indah Kapuk. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Tujuan dari pelaksanaan seminar hasil ini untuk mempresentasikan hasil penelitian yang berjudul “Pengaruh Kualitas Makanan, Ulasan Daring, dan Persepsi Harga Terhadap Niat Berkunjung Kembali pada Scarlett’s Cafe Pantai Indah Kapuk”. Scarlett’s Cafe merupakan kafe merek lokal yang berlokasi di Pantai Indah Kapuk Jakarta Utara yang tinggi akan peminatnya. Tujuan dari penelitian ini untuk mengetahui kualitas makanan, ulasan daring, dan persepsi harga mempengaruhi niat berkunjung kembali pada Scarlett's Cafe Pantai Indah Kapuk, dikarenakan rendahnya angka niat berkunjung kembali konsumen pada Scarlett’s Cafe. Penelitian ini menggunakan metode survei. Teknik pengumpulan data yaitu purposive sampling dan data diperoleh dengan menggunakan instrumen kuesioner online. Dimensi waktu Cross Section yaitu Oktober hingga November 2023. Target populasi yang diteliti adalah konsumen Scarlett's Cafe Pantai Indah Kapuk yang berusia kurang dari 20 tahun hingga lebih dari 40 tahun yang berdomisili di Jakarta, Tangerang, Bogor, Depok, Bekasi, dan Non-Jabodetabek. Responden yang valid sebanyak 196 dari 220 sampel. Digunakan program PLS-SEM untuk analisis data yang diperoleh. Hasil dari seminar hasil ini yaitu adanya saran perbaikan dari reviewer berupa perbaikan penulisan penelitian dari segi teori dan teknis. / The purpose of this Seminar Hasil is to present the results of a study entitled "Pengaruh Food Quality, EWOM, Dan Perceived Price Terhadap Revisit Intention Pada Scarlett’s Cafe Pantai Indah Kapuk". Scarlett's Cafe is a local brand cafe located in Pantai Indah Kapuk, North Jakarta, which is high in demand. The purpose of this study was to determine food quality, EWOM, perceived price affect revisit intention at Scarlett's Cafe Pantai Indah Kapuk, due to the low number of consumer revisit intention at Scarlett's Cafe. This research uses a survey method. The data collection technique is purposive sampling and the data is collected using an online questionnaire instrument. The Cross Section time dimension is October to November 2023. The target population studied were consumers of Scarlett's Cafe Pantai Indah Kapuk aged less than 20 years to more than 40 years who live in Jakarta, Tangerang, Bogor, Depok, Bekasi, and Non-Jabodetabek. Valid respondents were 196 out of 220 samples. The PLS-SEM program was used to analyze the data obtained. The results of this Seminar Hasil showed that there were suggestions for improvement from the reviewer in the form of improving research writing in terms of theory and technical aspects.

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