Wandy, Jennifer Cecilia (2024) Studi kelayakan bisnis Roemah Oma Bakery di Kawasan Megamas, Kota Manado. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Studi Kelayakan Bisnis ini bertujuan untuk menganalisis kelayakan bisnis dari Roemah Oma Bakery dengan memperhatikan pertimbangan-pertimbangan dari aspek pasar dan pemasaran, aspek operasional, aspek sumber daya manusia, dan aspek finansial. Dalam pelaksanaannya, Roemah Oma Bakery didirikan di Ruko Mega Smart IX No. 1 Jalan A.J Sondakh 2 Kawasan Megamas, Kota Manado. Roemah Oma Bakery menyajikan berbagai produk bakery jadul seperti roti jadul, elevated kue jadul, jajanan pasar, cemilan jadul, dan minuman tradisional dengan menawarkan pemandangan pantai Bunaken. Roemah Oma Bakery hadir dalam memenuhi permintaan masyarakat Kota Manado yang ingin menikmati produk bakery jadul dengan fasilitas dine in dengan memberikan pengalaman bernostalgia dengan aktivitas menarik seperti permainan jadul dan live music jadul. Roemah Oma Bakery beroperasi pada pukul 07.00 hingga 19.00 dengan menyasar target pasar berupa para pelajar, pekerja kantoran, wirausaha, dan komunitas. Dari analisis finansial yang dilakukan, Roemah Oma Bakery mencapai payback periode dalam waktu 2 tahun 7 bulan 15 hari. Dari hasil analisis dari berbagai aspek yang dilakukan, Roemah Oma Bakery layak untuk didirikan.
| Item Type: | Thesis (Bachelor) | ||||||||
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| Uncontrolled Keywords: | Bakery; Roti; Kota Manado; Bisnis; Cafe; Konsep jadul; Nostalgia | ||||||||
| Subjects: | T Technology > TX Home economics > TX 901-953 Hospitality Industry | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management |
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| Depositing User: | Jennifer Cecilia Wandy | ||||||||
| Date Deposited: | 29 Jan 2024 03:15 | ||||||||
| Last Modified: | 29 Jan 2024 03:15 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/60854 |
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