Produk halal dalam diplomasi ekonomi Indonesia selama pemerintahan Joko Widodo 2014-2024

Pratama, Raka Aditya (2024) Produk halal dalam diplomasi ekonomi Indonesia selama pemerintahan Joko Widodo 2014-2024. Masters thesis, Universitas Pelita Harapan.

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Abstract

Produk halal merupakan salah satu cara untuk meningkatkan pertumbuhan ekonomi global. Negara-negara di dunia saat ini sedang berlomba-lomba mengembangkan produk halal, termasuk Indonesia yang sangat optimistis menjadi pemimpin produsen produk halal global. Saya menggunakan pandangan Hubungan Internasional dari perspektif diplomasi ekonomi pada masa pemerintahan Presiden Joko Widodo. Kajian tersebut mengkaji potensi produk halal Indonesia di pasar global, termasuk upaya Indonesia menjadi produsen produk halal terkemuka. Penelitian ini menggunakan metode deskriptif untuk mendeskripsikan permasalahan dengan menggunakan teknik analisis primer dan sekunder, dimana sumber primer adalah perolehan informasi melalui wawancara dan sumber sekunder berasal dari data yang sudah ada pada buku, artikel jurnal dan dokumen lainnya. Penelitian ini menggunakan teori liberalisme karena teori ini sesuai dengan upaya pemerintah dalam memaksimalkan perluasan produk halal Indonesia di dunia. Indonesia memiliki potensi yang sangat besar dalam bersaing di pasar halal global, didukung oleh berbagai regulasi yang membantu produksi produk halal dalam menjangkau pasar global. Upaya itu diwujudkan melalui pembentukan BPJPH, peraturan perundang-undangan yang membantu produk halal untuk dijual secara internasional. Indonesia melakukan kolaborasi internasional dengan menjalin kemitraan dengan negara lain, yang memperkuat standar pangan halal dan membantu mempromosikan produk halal Indonesia di pasar global. Investasi pengembangan sumber daya manusia melalui pelatihan dan pendidikan manajemen produk halal juga akan membantu meningkatkan daya saing dan kualitas produk halal Indonesia di pasar internasional. / Halal products are one way of increasing global economic growth. Countries in the world are currently competing to develop halal products, including Indonesia, which very optimistic in becoming a leading global producer of halal products. I use the International Relations view from the perspective of economic diplomacy during the administration of President Joko Widodo. The study is examining the potential of Indonesian halal products in the global market, including Indonesia's efforts in becoming a leading producer of halal products. This research uses descriptive methods to describe the issue while using primary and secondary analysis techniques, where the primary sources is the getting information through interviews and the secondary sources came from pre-existing data in books, journal articles and other documents. This research uses the theory of liberalism because this theory is appropriate with the government's efforts in maximizing the expansion of Indonesian halal products in the world. Indonesia has huge potential in competing int the global halal market, supported by various regulations that helped the production of halal products in reaching global market. That effort is realized through the establishment of BPJPH, laws and regulations that helped he halal products to be sold internationally. Indonesia carries out international collaboration by establishing partnerships with other countries, which strengthening halal food standards and helped promoting Indonesian halal products in the global market. Investment in human resource development through halal product management training and education will also help in increasing the competitiveness and quality of Indonesian halal products in the international market.

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