Faktor yang memengaruhi willingness to pay (WTP) wisatawan dalam rangka membantu upaya pelestarian elang Jawa pada atraksi wisata bird of prey di Taman Safari Bogor

Nugraheni, Putri (2024) Faktor yang memengaruhi willingness to pay (WTP) wisatawan dalam rangka membantu upaya pelestarian elang Jawa pada atraksi wisata bird of prey di Taman Safari Bogor. Masters thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi Willingness to Pay Wisatawan, dalam rangka membantu upaya pelestarian Elang Jawa melalui Atraksi Wisata Bird of Prey di Taman Safari Bogor. Metode yang digunakan dalam penelitian ini ialah deskriptif kuantitatif dengan studi kausal. Teknik pengampilan sampel dalam penelitian ini adalah teknik non-probability sampling, dengan subteknik purposive sampling dengan jumlah responden 130 orang. Hasil penelitian ini ialah Variabel Pendidikan berpengaruh terhadap Willingness to Pay Wisatawan, karena semakin tinggi tingkat pendidikan Wisatawan maka, semakin mudah bagi mereka untuk menerima informasi terkait pentingnya mendukung upaya pelestarian Elang Jawa yang terancam punah. Kemudian, Variabel Biaya Rekreasi dalam penelitian ini juga berpengaruh terhadap Willingness to Pay Wisatawan, karena semakin tinggi biaya rekreasi yang mampu dikeluarkan oleh Wisatawan, maka kesediaan membayar pun akan semakin tinggi. Selain itu, Variabel Frekuensi Kunjungan juga berpengaruh terhadap Willingness to Pay Wisatawan, karena semakin meningkat frekuensi kunjungan Wisatawan ke sebuah destinasi pariwisata, Wisatawan akan semakin paham kekurangan dan kelebihan yang dimiliki oleh destinasi pariwisata tersebut, sehingga Willingness to Pay Wisatawan pun akan meningkat pula. Adapun, melalui penelitian ini, diharapkan pihak Pengelola Taman Safari Bogor dapat memiliki salah satu bahan pemikiran, khususnya ketika pihak Taman Safari Bogor akan membuat sebuah program khusus yang bisa melibatkan Wisatawan dalam membantu mendonasikan sebagian pendapatannya untuk turut serta melestarikan populasi Elang Jawa di Indonesia. / This research aims to determine the factors that influence the Willingness to Pay of Tourists, in order to help efforts to preserve the Javan Eagle through the Bird of Prey Tourist Attraction at the Bogor Safari Park. The method used in this research is quantitative descriptive with causal studies. The sampling technique in this research was a non-probability sampling technique, with a purposive sampling sub-technique with a total of 130 respondents. The results of this research are that the Education Variable influences Tourists' Willingness to Pay, because the higher the tourists' educational level, the easier it is for them to receive information regarding the importance of supporting conservation efforts of the endangered Javan Eagle. Then, the Recreation Cost Variable in this research also influences Tourists' Willingness to Pay, because the higher the recreation costs that tourists can afford, the higher their willingness to pay. Apart from that, the Visit Frequency Variable also influences Tourists' Willingness to Pay, because as the frequency of tourists' visits to a tourism destination increases, tourists will increasingly understand the advantages and disadvantages of that tourism destination, so that Tourists' Willingness to Pay will also increase. Meanwhile, through this research, it is hoped that the Bogor Safari Park Management will have food for thought, especially when the Bogor Safari Park will create a special program that can involve tourists in helping to donate some of their income to help preserve the Javan Eagle population in Indonesia.

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