Chandra, Nico Harly (2024) Pengaruh service quality, perceived waiting times dan behavioral price terhadap revisit intention melalui monetary price di rumah sakit swasta tipe B di kawasan Jakarta Utara. Masters thesis, Universitas Pelita Harapan.
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Abstract
Tujuan penelitian ini adalah untuk mengatahui pengaruh dari service quality terhadap monetary price, perceived waiting times terhadap monetary price, behavioral price terhadap monetary price, service quality terhadap revisit intention, behavioral price terhadap revisit intention dan monetary price terhadap revisit intention. Penelitian ini dilakukan menggunakan penelitian kuantitatif dengan pendekatan uji hipotesis dengan desain survey penelitian. Metode pengambilan sampel menggunakan metode purposive non-probability sampling dengan jumlah responden sebanyak 130 pasien. Responden yang masuk kedalam kriteria inklusi pada penelitian ini adalah pasien yang pernah berobat ke rumah sakit swasta tipe b di Kawasan Jakarta utara dalam 6 bulan terakhir dan sudah berusia lebih dair 19 tahun. Hasil yang diperoleh dianalisis menggunakan perangkat lunak PLS-SEM. Hasil analisis data menunjukkan bahwa service quality berpengaruh positif terhadap monetary price, perceived waiting times berpengaruh positif terhadap monetary price, behavioral price berpengaruh positif terhadap monetary price, service quality berpengaruh positif terhadap revisit intention ke rumah sakit, behavioral price berpengaruh negatif terhadap revisit intention ke rumah sakit dan monetary price berpengaruh positif terhadap revisit intention ke rumah sakit. Melalui penelitian ini, diharapkan dapat memberikan masukan terhadap pengembangan manajerial rumah sakit dan sebagai pelengkap referensi teoritis.
| Item Type: | Thesis (Masters) | ||||||||
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| Uncontrolled Keywords: | service quality ; perceived waiting times ; perceived price ; behavioral price ; monetary price ; revisit intention | ||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Hospital Administration Current > Faculty/School - UPH Karawaci > Business School > Master of Hospital Administration |
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| Depositing User: | Users 34011 not found. | ||||||||
| Date Deposited: | 06 Mar 2024 01:00 | ||||||||
| Last Modified: | 06 Mar 2024 01:00 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/62673 |
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