Pengaruh perceived usefulness of online trust mechanism dan perceived value terhadap repurchase intention dengan brand orientation sebagai variabel moderasi (kasus aplikasi Carousell)

Supriadi, Juan Paulo and Rahayu, Theodora Woemasa and Tamengkel, Fergina (2019) Pengaruh perceived usefulness of online trust mechanism dan perceived value terhadap repurchase intention dengan brand orientation sebagai variabel moderasi (kasus aplikasi Carousell). Masters thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini memiliki tujuan untuk dapat mempelajari pengaruh perceived usefulness seller-based mechanism, perceived usefulness experience-based mechanism, trust in the marketplace/app, trust e-seller terhadap repurchase intention yang dimediasi oleh brand luxury orientation pada aplikasi jual beli barang bekas Carousell. Penelitian ini menggunakan metode kuantitatif. Fokus penelitian ada pada konsumen pengguna aplikasi Carousell yang pernah melakukan pembelian barang melalui aplikasi Carousell dalam kurun waktu satu tahun, yang berdomisili di Indonesia. Data dalam penelitian ini dikumpulkan dengan metode pengambilan sampel non-probabilitas. Data primer diperoleh melalui kuesioner yang disebarkan secara online dan offline, terdiri dari 40 pertanyaan yang telah diuji validitas dan reabilitasnya. Data yang diterima berasal dari 415 responden. Perhitungan data responden dihitung dengan menggunakan Structural Equation Model (SEM) dengan SmartPLS versi 3.2.8. Hasil dari penelitian ini menemukan bahwa terdapat pengaruh signifikan antara perceived usefulness seller- based mechanism, perceived usefulness experience-based mechanism, trust in the marketplace/app, trust e-seller dan brand luxury orientation terhadap repurchase intention.

Item Type: Thesis (Masters)
Creators:
CreatorsNIMEmail
Supriadi, Juan PauloNIM01619180015juanpaolosupriadi116@gmail.com
Rahayu, Theodora WoemasaNIM01619180030theo.sumampouw@gmail.com
Tamengkel, FerginaNIM01619180027ferginapingkan@gmail.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorAntonio, FerdiNIDN0321026802UNSPECIFIED
Additional Information: T 19-18 TAM p
Uncontrolled Keywords: online trust ; perceived usefulness ; perceived value ; secondhand market ; secondhand online ; brand orientation ; brand luxury ; secondhand branded ; repurchase intention
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Depositing User: Users 3534 not found.
Date Deposited: 03 Mar 2020 07:27
Last Modified: 11 Nov 2021 06:54
URI: http://repository.uph.edu/id/eprint/8273

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