Tamengkel, Fergina and Supriadi, Juan Paulo and Rahayu, Theodora Woemasa (2019) Pengaruh perceived usefulness of online trust mechanism dan perceived value terhadap repurchase intention dengan brand orientation sebagai variabel moderasi (kasus aplikasi Carousell). Masters thesis, Universitas Pelita Harapan.
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Abstract
Penelitian ini memiliki tujuan untuk dapat mempelajari pengaruh perceived usefulness seller-based mechanism, perceived usefulness experience-based mechanism, trust in the marketplace/app, trust e-seller terhadap repurchase intention yang dimediasi oleh brand luxury orientation pada aplikasi jual beli barang bekas Carousell. Penelitian ini menggunakan metode kuantitatif. Fokus penelitian ada pada konsumen pengguna aplikasi Carousell yang pernah melakukan pembelian barang melalui aplikasi Carousell dalam kurun waktu satu tahun, yang berdomisili di Indonesia. Data dalam penelitian ini dikumpulkan dengan metode pengambilan sampel non-probabilitas. Data primer diperoleh melalui kuesioner yang disebarkan secara online dan offline, terdiri dari 40 pertanyaan yang telah diuji validitas dan reabilitasnya. Data yang diterima berasal dari 415 responden. Perhitungan data responden dihitung dengan menggunakan Structural Equation Model (SEM) dengan SmartPLS versi 3.2.8. Hasil dari penelitian ini menemukan bahwa terdapat pengaruh signifikan antara perceived usefulness seller- based mechanism, perceived usefulness experience-based mechanism, trust in the marketplace/app, trust e-seller dan brand luxury orientation terhadap repurchase intention.
| Item Type: | Thesis (Masters) | ||||||||||||
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| Additional Information: | T 19-18 TAM p | ||||||||||||
| Uncontrolled Keywords: | online trust ; perceived usefulness ; perceived value ; secondhand market ; secondhand online ; brand orientation ; brand luxury ; secondhand branded ; repurchase intention | ||||||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
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| Depositing User: | Users 3534 not found. | ||||||||||||
| Date Deposited: | 03 Mar 2020 07:27 | ||||||||||||
| Last Modified: | 16 Oct 2023 11:03 | ||||||||||||
| URI: | http://repository.uph.edu/id/eprint/8273 |
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