The Effect Of Entrepreneurial Orientation On Business Performance At CV Green Alu

Liantono, Sherly (2020) The Effect Of Entrepreneurial Orientation On Business Performance At CV Green Alu. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Nowadays, competition among businesses is undeniable tightening. Having an entrepreneurial mindset to achieve higher level of success is important as entrepreneurs have become the crucial element in the business cycle nowadays. The company should be able to effectively make use of its internal resources to improve its revenue and the chance of winning in the market. Among these internal resources, entrepreneurial orientation is one of the key resources to ensure the survival and long-term growth of the company.The purpose of this research is to analyze more in-depth whether there is any effect between entrepreneurial orientation and business performance in family business. Moreover, this research can enrich more knowledge as well as helping the other family business to solve the company problem.This research is using quantitative method as the the research design. The result of the research shows that there is an effect of entrepreneurial orientation on business performance at CV. Green Alu, indicated by the regression equation Y = 5.071 + 0.774(X) and coefficient determination test has shown that 51.7% entrepreneurial orientation has an effect to business performance.From the result of this study, the recommendation is that the company has to keep improving the quality of employees motivation, keep up with other competitors by producing more unique and good quality products, create a friendly work environment, positive communication and encourage teamwork./Saat ini, persaingan antar bisnis semakin ketat. Memiliki pola piker kewirausahaan untuk mencapai tingkat kesuksesan yang lebih tinggi adalah penting karena pengusaha telah menjadi elemen penting dalam siklus bisnis saat ini. Perusahaan harus dapat menggunakan sumber daya internalnya secara efektif untuk meningkatkan pendapatannya dan peluang untuk menang di pasar. Di antara sumber daya internal ini, orientasi kewirausahaan adalah salah satu sumber daya yang dapat digunakan untuk memastikan kelangsungan hidup dan pertumbuhan jangka panjang perusahaan.Tujuan dari penelitian ini adalah untuk menganalisis secara lebih mendalam apakah ada pengaruh antara orientasi kewirausahaan dan kinerja bisnis dalam bisnis keluarga. Selain itu, penelitian ini dapat memperkaya pengetahuan serta membantu bisnis keluarga lainnya untuk menyelesaikan masalah perusahaan.Penelitian ini menggunakan kuantitatif sebagai desain penelitian. Hasil penelitian menunjukkan bahwa terdapat hubungan yang kuat dan positif antara orientasi kewirausahaan dan kinerja bisnis dalam bisnis keluarga di CV. Green Alu, ditunjukkan dengan persamaan regresi Y= 5.071+0.774(X) dan uji koefisien determinasi yaitu 51.7% yang berarti orientasi kewirausahaan berpengaruh terhadap kinerja bisnis.Dari hasil penelitiani ni, menunjukkan bahwa rekomendasi untuk perusahaan adalah terus meningkatkan kualitas motivasi karyawan,bersaing dengan menghasilkan produk yang lebih unik dan berkualitas,menciptakan lingkungan kerja yang ramah,komunikasi positif,dan mendukung kerja tim.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Liantono, SherlyNIM00000023078Sherlyliantono@hotmail.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorKaban, Lila MariaNIDN0107068301lila.kaban@uph.edu
Uncontrolled Keywords: entrepreneurial orientation; business performance; family business;
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Medan > Business School > Management
Current > Faculty/School - UPH Medan > Business School > Management
Depositing User: Users 8983 not found.
Date Deposited: 04 Aug 2020 09:45
Last Modified: 17 Jan 2022 08:48
URI: http://repository.uph.edu/id/eprint/9640

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