Elda, Ginna Leviana (2016) Persepsi penonton tayangan acara net 86 di Universitas Pelita Harapan mengenai citra polisi Indonesia. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Televisi merupakan salah satu media massa yang paling banyak
dikonsumsi oleh masyarakat dan juga mampu memengaruhi persepsi
penontonnya. Tayangan NET 86 dipilih sebagai objek tayangan acara televisi
yang diteliti, karena dengan penggambaran polisi Indonesia dengan baik di
tayangan tersebut, pada saat yang bersamaan pula muncul banyak permasalahan
mengenai buruknya citra polisi Indonesia pada realita. Penayangan aksi dan
aktivitas dari polisi dalam tayangan NET 86 yang hadir di tengah buruknya citra
polisi di mata masyarakat tentunya menimbulkan persepsi dari penonton tayangan
tersebut.
Berangkat dari permasalahan tersebut, pendekatan kuantitatif di penelitian
ini bertujuan meneliti apakah persepsi penonton mengenai citra polisi Indonesia
menjadi positif ataukah negatif dengan menonton tayangan NET 86 menggunakan
model pembentukan persepsi Social Information Processing Model of Perception.
Empat tahapan proses di dalam model tersebut menghasilkan suatu bentuk
persepsi yang kemudian digolongkan antara persepsi positif ataukah negatif.
Berangkat dari metode deskriptif, penelitian dijalankan menggunakan kuesioner
secara purposive sampling kepada sampel 100 responden yang menonton
tayangan NET 86.
Hasil penelitian berupa persepsi penonton tayangan NET 86 mengenai
citra polisi Indonesia adalah positif. Maka dari itu saran diberikan kepada pihak
NET Tv untuk mempertahankan tayangan jika memang mau menciptakan
persepsi positif mengenai citra polisi. / Television is one of the mass media most consumed by a lot of people and
also has the ability to influence audience’s perception. NET 86 is choosen as the
object of this research, because of the good image depiction about Indonesian’s
polices, while at the same time, a lot of problems appeared in the reality within
Indonesian’s polices. The footages of NET 86 would surely result the audiences’
perception.
Departing from these problems, a quantitative approach in this research
aims to investigate whether the audiences’ perception of the image of
Indonesian’s police to be positive or negative by watching NET 86, using a model
called Social Information Processing Model of Perception. The four stages of the
process in the model result a form of perception that is later classified either
positive or negative.
By using a descriptive method, the research is carried out using purposive
sampling questionnaire to a sample of 100 respondents who watch NET 86.
The result of this study is the audience's perception of the audiences’ from
NET 86 about Indonesian’s polices is positive. Thus the advice from the
researcher given to party in NET TV is to maintain it steady if it would create a
positive perception of the image of the police.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Elda, Ginna Leviana UNSPECIFIED UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Setijadi, Naniek N. UNSPECIFIED UNSPECIFIED |
Additional Information: | SK 41-12 ELD p |
Uncontrolled Keywords: | persepsi ; tayangan acara net 86 ; citra polisi indonesia ; social information processing model of perception ; universitas pelita harapan |
Subjects: | H Social Sciences > HM Sociology > HM(1)-1281 Sociology |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science |
Depositing User: | Users 17 not found. |
Date Deposited: | 04 Oct 2018 07:05 |
Last Modified: | 20 Aug 2021 02:59 |
URI: | http://repository.uph.edu/id/eprint/1035 |