Donata, Maria Fransisca (2011) Pengukuran pemahaman informasi mengenai hiv/aids dan narkoba pada remaja peserta kampanye jakarta stop aids 2011. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Jakarta Stop AIDS merupakan program kampanye dari siswa-siswi remaja
sekolah kepada teman-teman sebayanya dalam rangka menyebarkan pengetahuan
yang benar mengenai HIV/AIDS dan narkoba, karena berdasarkan data BNN
2008, menyatakan bahwa penderita AIDS terbanyak adalah golongan umur 20-29
tahun yang berarti mereka terkena HIV+ pada saat berumur 10-19 tahun. Hal ini
dikarenakan rendahnya pengetahuan mereka mengenai bahaya HIV/AIDS sendiri.
Kampanye merupakan alat yang digunakan oleh public relations dalam
berkomunikasi dengan publiknya (Newsom 2004), dalam hal ini publiknya adalah
remaja, dan pesannya adalah informasi mengenai bahaya HIV/AIDS dan narkoba.
Untuk melihat apakah pesan tersebut dapat diterima dengan baik oleh peserta,
maka dibutuhkan sebuah evaluasi.
Peneliti disini melakukan evaluasi kepada pemahaman peserta kampanye
mengenai materi yang disampaikan dengan menggunakan metode kuantitatif,
yaitu dengan memberikan kuesioner pretest dan posttest untuk melihat adanya
penambahan pengetahuan sebelum dan sesudah kampanye.
Dari hasil penelitian, ditemukan bahwa terjadinya penambahan
pengetahuan, namun tidak maksimal, dikarenakan siswa-siswi remaja lebih
percaya kepada orang tua dalam hal penyampaian informasi bahaya HIV/AIDS
dan narkoba, oleh karena itu peneliti menyarankan agar lebih baik orang tuanya
yang diberikan kampanye, agar mereka dapat menyampaikan informasi tersebut
kepada anak-anaknya secara personal. / Jakarta stop AIDS is campaign program of teenage school children with
their peers, to disseminate correct knowledge about HIV/AIDS and drugs,
because based on BNN 2008, stating that the majority of people suffering from
AIDS, 20-29 age group, which means they are exposed to HIV-infected persons
aged 10 to 19 years. This occurs because of a lack of knowledge about the
dangers of HIV/AIDS.
The campaign is a tool used by public relations in communicating with the
public (Newsom 2004), in this public is adolescent, and the message is the
information about the dangers of HIV / AIDS and drugs. To see if the message
was well received by participants, evaluation is needed.
Researchers here to evaluate participants' understanding of the material
presented campaign using quantitative methods, namely by providing pretest and
posttest questionnaire to see the addition of knowledge before and after the
campaign.
From the research, found that the addition of knowledge, but not optimal,
because the teenage students more confidence to parents in terms of informing
the dangers of HIV / AIDS and drugs, therefore, researchers suggest that parents
are better given campaign, so that they can send information to their children
personally.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Donata, Maria Fransisca NIM04120070021 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Astuti, Prida Ariani Ambar UNSPECIFIED UNSPECIFIED |
Additional Information: | SK 41-07 DON p |
Uncontrolled Keywords: | evaluative research ; cognitive effect ; campaign ; jsa ; hiv/aids |
Subjects: | H Social Sciences > HM Sociology > HM(1)-1281 Sociology |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science |
Depositing User: | Users 17 not found. |
Date Deposited: | 04 Oct 2018 07:30 |
Last Modified: | 19 Aug 2021 08:47 |
URI: | http://repository.uph.edu/id/eprint/1166 |