Sindaran, Kanfido (2012) Persepsi jurnalis media cetak dki jakarta terhadap pengunaan news release online melalui web 2.0. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Perkembangan teknologi di dalam era globalisasi mendorong munculnya
berbagai medium komunikasi baru, salah satunya adalah internet. Terdapat
berbagai macam keuntungan yang muncul dari internet khususnya di dalam
kecepatan menyampaikan pesan. Hal tersebut dilihat sebagai sebuah peluang bagi
para public relations perusahaan untuk menyampaikan pesan kepada jurnalis
media cetak. Pesan yang disampaikan kepada jurnalis media cetak adalah berupa
news release yang dapat ditemukan di dalam website masing-masing perusahaan.
Untuk mengukur keberhasilan penggunaan website yang berbasis Web 2.0, maka
diperlukan penelitian mengenai persepsi Jurnalis media cetak DKI Jakarta
terhadap penggunaan news release online melalui Web 2.0.
Pengumpulan data dilakukan dengan menyebarkan kuisioner kepada
responden yang terdaftar di dalam Dewan Pers Indonesia. Kuisioner yang
disebarkan mengukur pengetahuan dari jurnalis mengenai format news release
online melalui Web 2.0. Data diuji dengan menggunakan analisis validitas dan
reabilitas. Pertama-tama, pengukuran dilakukan dengan menyebarkan kuisioner
kepada 30 orang responden, yaitu jurnalis media cetak, yang kemudian diuji
validitas dan reabilitasnya. Setelah itu baru dilakukan penyebaran kepada 100
orang responden dan kemudian dilakukan analisis.
Dari hasil penelitian dapat membuktikan bahwa persepsi jurnalis media
cetak terhadap penggunaan news release melalui website atau Web 2.0 berada di
dalam tahapan yang kuat atau dapat dikatakan cukup positif di mata jurnalis
media cetak. / The development of technology in the globalization era encourages
the arise of new media, one of them is the internet. There are many
advantages that show up from the internet, especially in the distribution of
the message. Those advantages were seen as an opportunity by the
corporate public relations that can be used to send the message for the
print journalists in DKI Jakarta. The message was delivered to journalist
through messages in from news release online that can be found in the
company’s website. To ensure the success of the website usage based on
Web 2.0, researcher need to make a research about the perception of the
DKI Jakarta print media journalists towards news release through web 2.0.
The data was collected by distributed the questioners to all
journalists that has been listed in Dewan Pers Indonesia. The questioners
that has been distributed measure journalists knowledge about news
release online. First, The data was tested by using the validity and
reability techniques. The measurement was accomplished by distribute the
questioners to 30 respondents, which mean is the print journalist in DKI
Jakarta. After that, the researcher distributes all the questioners to 100
respondents and analysis the data.
From the research, the result proved that “Perception of the DKI
Jakarta print journalists towards news release through Web 2.0” is in the
strong phase or same as positive in the front print journalists.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Sindaran, Kanfido NIM04120090040 KANFIDO.SIN@HOTMAIL.COM UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Astuti, Prida Ariani Ambar UNSPECIFIED UNSPECIFIED |
Additional Information: | SK 41-09 SIN p |
Uncontrolled Keywords: | perception of journalists ; news release online ; web 2.0 |
Subjects: | H Social Sciences > HM Sociology > HM(1)-1281 Sociology |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science |
Depositing User: | Users 17 not found. |
Date Deposited: | 16 Oct 2018 07:35 |
Last Modified: | 18 Nov 2021 07:12 |
URI: | http://repository.uph.edu/id/eprint/1250 |