Persepsi jurnalis media cetak dki jakarta terhadap pengunaan news release online melalui web 2.0

Sindaran, Kanfido (2012) Persepsi jurnalis media cetak dki jakarta terhadap pengunaan news release online melalui web 2.0. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Perkembangan teknologi di dalam era globalisasi mendorong munculnya berbagai medium komunikasi baru, salah satunya adalah internet. Terdapat berbagai macam keuntungan yang muncul dari internet khususnya di dalam kecepatan menyampaikan pesan. Hal tersebut dilihat sebagai sebuah peluang bagi para public relations perusahaan untuk menyampaikan pesan kepada jurnalis media cetak. Pesan yang disampaikan kepada jurnalis media cetak adalah berupa news release yang dapat ditemukan di dalam website masing-masing perusahaan. Untuk mengukur keberhasilan penggunaan website yang berbasis Web 2.0, maka diperlukan penelitian mengenai persepsi Jurnalis media cetak DKI Jakarta terhadap penggunaan news release online melalui Web 2.0. Pengumpulan data dilakukan dengan menyebarkan kuisioner kepada responden yang terdaftar di dalam Dewan Pers Indonesia. Kuisioner yang disebarkan mengukur pengetahuan dari jurnalis mengenai format news release online melalui Web 2.0. Data diuji dengan menggunakan analisis validitas dan reabilitas. Pertama-tama, pengukuran dilakukan dengan menyebarkan kuisioner kepada 30 orang responden, yaitu jurnalis media cetak, yang kemudian diuji validitas dan reabilitasnya. Setelah itu baru dilakukan penyebaran kepada 100 orang responden dan kemudian dilakukan analisis. Dari hasil penelitian dapat membuktikan bahwa persepsi jurnalis media cetak terhadap penggunaan news release melalui website atau Web 2.0 berada di dalam tahapan yang kuat atau dapat dikatakan cukup positif di mata jurnalis media cetak. / The development of technology in the globalization era encourages the arise of new media, one of them is the internet. There are many advantages that show up from the internet, especially in the distribution of the message. Those advantages were seen as an opportunity by the corporate public relations that can be used to send the message for the print journalists in DKI Jakarta. The message was delivered to journalist through messages in from news release online that can be found in the company’s website. To ensure the success of the website usage based on Web 2.0, researcher need to make a research about the perception of the DKI Jakarta print media journalists towards news release through web 2.0. The data was collected by distributed the questioners to all journalists that has been listed in Dewan Pers Indonesia. The questioners that has been distributed measure journalists knowledge about news release online. First, The data was tested by using the validity and reability techniques. The measurement was accomplished by distribute the questioners to 30 respondents, which mean is the print journalist in DKI Jakarta. After that, the researcher distributes all the questioners to 100 respondents and analysis the data. From the research, the result proved that “Perception of the DKI Jakarta print journalists towards news release through Web 2.0” is in the strong phase or same as positive in the front print journalists.

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