Aktivitas media relations Universitas Pelita Harapan Karawaci berhubungan dengan media massa dalam UPH Festival 20 = The activity of Universitas Pelita Harapan Karawaci media relations dealing with mass media in UPH Festival 20

Anjani, Yulia Merry (2014) Aktivitas media relations Universitas Pelita Harapan Karawaci berhubungan dengan media massa dalam UPH Festival 20 = The activity of Universitas Pelita Harapan Karawaci media relations dealing with mass media in UPH Festival 20. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Saat ini media massa memiliki kekuatan untuk menggiring massa beropini dan berpihak melalui agenda publik diciptakan melalui berbagai pemberitaan di media. Ini menjadi faktor penting yang menentukan kelangsungan hidup suatu organisasi atau perusahaan. Maka, diperlukan ahli yang mampu berkomunikasi dengan media massa, membangun dan menghasilkan hubungan yang baik, positif, dan erat dengan media massa, sehingga berpotensi untuk mengarahkan media mewujudkan tujuan dan visi-misi dari suatu organisasi/perusahaan, yakni media relations. Selama magang, Penulis ditempatkan sebagai media relations di departemen public relations Universitas Pelita Harapan Karawaci (UPH). Secara garis besar, Penulis menjalankan aktivitas media relations yaitu membuat perencanaan, teks, dan menyebarkan siaran pers, menghubungi media via telepon dan e-mail, merencanakan dan mengadakan konferensi pers, membuat press kit, serta melakukan kunjungan pers. Penulis juga rutin memantau pemberitaan di media dan membuat kliping berita bulanan seputar UPH. Melalui praktik magang ini, Penulis menarik kesimpulan bahwa media relations UPH berperan dalam menjalin hubungan dengan media massa, khususnya untuk menyukseskan acara tahunan terbesarnya, UPH Festival 20. Beberapa hal yang dilakukan di antaranya mengadakan kerja sama media, menyebarkan siaran pers ke media massa serta mengadakan konferensi pers. Saran Penulis bagi UPH adalah agar sesekali tetap memasang iklan di media massa untuk memperoleh peluang publisitas yang lebih besar / The mass media has the power to lead the publics and inclined by the public agendas created through the variety of coverage in the media. This is an important factor that determines the viability of an organization/company. Therefore, it takes experts who are able to communicate with the mass media, build and maintain good, positive relationships. So, it has the potential to steer the media reaching the goals and vision of an organization/company, i.e. media relations. During the internship, the Author was placed as the media relations in Department of public relations at Universitas Pelita Harapan Karawaci (UPH). Generally, the Author did activities such as planning, writing and distributing press releases, contacting media via phone and e-mail, planning and holding a press conference, making a press kit, and having a press visit. The Author also routinely monitors news coverage in the media and makes a monthly media clippings containing news about UPH. Through this internship, the Author draws conclusion that UPH media relations was an instrumental in establishing relationships with the mass media, in particular to facilitate its largest annual event - UPH Festival 20. A couple of things had been done were establishing cooperation with mass media and distributing press releases to the mass media, and holding a press conference. The Author advises the institution to put ads in the media occasionally to obtain greater publicity opportunities.

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