Aktivitas Public Relations dalam media relations di PT Multi Artha Prestasi dalam menyosialisasikan covid-19 melalui media sosial = Public relations activities in media relations at PT. Multi Artha prestasi in disseminating covid-19 through social media

Alverina, Clara (2020) Aktivitas Public Relations dalam media relations di PT Multi Artha Prestasi dalam menyosialisasikan covid-19 melalui media sosial = Public relations activities in media relations at PT. Multi Artha prestasi in disseminating covid-19 through social media. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Sebagai pandemik yang memiliki daya penyebaran yang cukup cepat, tentunya hal ini tidak bisa dianggap sepele. Dampak yang ditimbulkan dari adanya pandemik ini tentunya merambah ke hampir seluruh sektor kehidupan manusia. Apalagi dengan adanya teknologi seperti internet, yang bisa diakses kapan saja dan dimana saja tanpa batasan ruang dan waktu. Banyak masyarakat yang tidak mengetahui seberbahaya apa virus Covid-19, dikarenakan banyaknya berita simpang siur mengenai virus Covid-19. Sehingga masyarakat terlalu menyepelekan virus Covid-19. Hal ini pun diimplementasikan oleh PT.Multi Artha Prestasi yang bekerjasama dengan pemerintahan yaitu Menkominfo dan Kemendikbud untuk mensosialisasikan Covid-19 kepada masyarakat melalui media sosial dan juga media massa. Dengan menggunakan berbagai media, diharapkan masyarakat menjadi mengetahui dengan benar virus Covid-19 tanpa adanya berita simpang siur. Platform yang digunakan dalam media sosial yaitu Instagram dan Twitter, sedangkan media massa menggunakan radio. / As a pandemic that has a fairly fast spreading power, of course this cannot be taken lightly. The impact of this pandemic has certainly spread to almost all sectors of human life. Especially with technology such as the internet, which can be accessed anytime and anywhere without space and time limitations. Many people do not know how dangerous the Covid-19 virus is, because of the many confusing news about the Covid-19 virus. So that people underestimate the Covid-19 virus. This has also been implemented by PT.Multi Artha Prestasi in collaboration with the government, namely Menkominfo and Kemendikbud to disseminate Covid-19 to the public through social media and mass media. By using various media, it is hoped that the public will become aware of the Covid-19 virus without any confusing news. The platforms used in social media are Instagram and Twitter, while the mass media uses radio.

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