Construction of woman’s beauty meaning by Korean drama viewers

Adriana, Natasha (2016) Construction of woman’s beauty meaning by Korean drama viewers. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

As Korean wave culture has become a phenomenon in Indonesia for past years, the reception of Korean drama has also been well accepted in society especially for young women. Popularity of Korean drama eventually lead woman to constructs Korean drama as if they perceive it as reality, including construction of beauty meaning. However, characteristics traits embraced by beautiful actress in Korean drama become an objective depiction on ideal beauty image. Using Social Construction Theory and Symbolic Interactionism, researcher discovered the meaning lies behind Korean drama’s beauty. The research method for this study is using phenomenology .The data are gathered through in-depth interview with purposive sampling method to seven young woman who are avid Korean drama viewers as informants that has been selected through certain criteria and different background based on their watching frequency and the understanding of Korean pop culture. The results of this research uncover two categorization of beauty meaning found in Korean drama actresses, which divided into Outer Beauty and Inner beauty. Most of characteristics traits found in informants constructed views then lead to the stereotype woman’s beauty of Korean drama, cultural values inside actress’s inner beauty, and protagonist as beauty symbol in viewers eye./ Seiring dengan masuknya budaya Korean Wave yang telah menjadi fenomena di Indonesia selama beberapa tahun terakhir, budaya drama Korea pun juga telah diterima dengan baik dalam masyarakat terutama bagi kaum perempuan muda. Popularitas drama Korea akhirnya mengakibatkan penonton wanita membangun konstruksi drama Korea seakan-akan mereka menganggap hal itu sebagai kenyataan, termasuk konstruksi makna kecantikan. Namun, sifat karakteristik yang dianut oleh aktris-aktis cantik di drama Korea menjadi sebuah gambaran obyektif tentang gambaran kecantikan ideal. Dengan menggunakan Teori Konstruksi Sosial dan Simbolik Interaksionisme, peneliti menemukan makna wanita cantik dalam drama Korea. Metode penelitian yang digunakan adalah metode fenomenologi. Pengumpulan data dilakukan melalui wawancara mendalam dengan metode purposive sampling kepada tujuh wanita muda yang merupakan pecinta drama Korea sebagai informan yang telah dipilih melalui kriteria tertentu dan latar belakang yang berbeda berdasarkan frekuensi menonton mereka dan pemahaman budaya pop Korea. Hasil penelitian ini mengungkap dua kategorisasi makna kecantikan yang ditemukan di aktris drama Korea, yang terbagi menjadi Outer Beauty dan Inner beauty. Sebagian besar karakteristik yang dikonstruksikan oleh informan kemudian menghasilkan kecantikan stereotipe wanita drama Korea, nilai-nilai budaya dalam inner beauty aktris, dan protagonis sebagai simbol kecantikan di mata penonton.

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