Peran content creator dalam pembuatan konten sosialisasi lentera bagi bangsa (lbb) pada media sosial = The role of content creator in creating socialization content for lentera bagi bangsa (lbb) on social media

Dauhan, Nadia Zefanya Putri (2021) Peran content creator dalam pembuatan konten sosialisasi lentera bagi bangsa (lbb) pada media sosial = The role of content creator in creating socialization content for lentera bagi bangsa (lbb) on social media. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Di era digital seperti sekarang, pengguna media sosial makin banyak. Perusahaan, yayasan juga menggunakan media sosial seperti Instagram untuk mengenalkan suatu program kepada khalayak luas. Maka, dibutuhkan content creator untuk membuat konten tersebut. Pemagang melakukan kegiatan magang sebagai content creator di Yayasan Lentera Membangun Bangsa dalam divisi Lentera Bagi Bangsa (LBB). Lentera Bagi Bangsa adalah program beasiswa pendidikan bagi anakanak yang membutuhkan bantuan finansial di Sekolah Lentera Harapan (SLH) di seluruh Indonesia. Setelah melakukan kegiatan magang selama 4 bulan di Lentera Bagi Bangsa, pemagang telah mencapai tujuan magang yaitu membuat konten bagi Lentera Bagi Bangsa untuk mengenalkan LBB kepada khalayak luas. Sebagai content creator, pemagang bertanggung jawab membuat konten seperti gambar, video, tulisan, suara, atau pun gabungan dari berbagai materi. Kesimpulan yang diambil setelah melakukan magang di LBB yaitu content creator telah diberikan tugas yang sesuai, namun dapat berperan lebih maksimalseperti memberikan masukan konten jika diberikan evaluasi apakah konten tersebut telah memberi hasil yang sesuai dengan tujuan dan diberi kesempatan untuk memberikan karya baru dengan tetap memperhatikan nilai-nilai LBB. / In this digital era, social media users are growing. Companies and foundations also use social media such as Instagram to introduce a program to a wide audience. So, a content creator is needed to create this content. The intern conducts an internship as a content creator at Yayasan Lentera Membangun Bangsa in the Division of Lentera Bagi Bangsa (LBB). Lentera Bagi Bangsa is an educational scholarship program for children who need financial assistance at Lentera Harapan Schools (SLH) throughout Indonesia. After doing an internship for 4 months at Lentera Bagi Bangsa, the apprentice has achieved the aim of the internship, namely creating content for Lentera Bagi Bangsa, which is to introduce LBB to a wide audience. As a content creator, intern was responsible for creating content such as images, videos, writings, sounds, or any combination of various materials. The conclusion drawn after doing an internship at LBB is that content creator has been given an appropriate assignment, but can play a more maximal role such as providing content input if given an evaluation of whether the content has produced results that are in accordance with the objectives and given the opportunity to provide new work while still paying attention to LBB values.

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