Zainal, Nanda Septian (2018) Studi analisis isi video Youtube Fahri Hamzah (propaganda politik dalam mengkritik KPK). Masters thesis, Universitas Pelita Harapan.
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Abstract
Political propaganda is largely determined by communicators who have
the expertise, competence, reliability, and trustworthiness to persuade. Fahri
Hamzah is the deputy chairman of the House of Representatives conducting
political propaganda seeking to stigmatize the KPK. The study discussed in this
research is how the new media used by Vice Chairman of the House of
Representatives Fahri Hamzah for the purpose of political propaganda, especially
in the efforts of criticism KPK. The approach of this research is qualitative
approach with descriptive analysis method by taking research object in his
youtube containing political propaganda as well as direct interview with media
team, political observer, political communication expert, and society.
The result of this research is the political propaganda used by Fahri
Hamzah, namely name calling and card buildup. The name of the call
propaganda gives a bad lobe to the KPK because the KPK runs the politics there,
run here, the KPK's politics, criminals, authoritarian mental. While the list of
conglomerations of propaganda cards in terms of bad facts such as salaries
earned by KPK is greater than other law enforcers, unlimited case service, the
KPK gets special support from international institutions, KPK conducts practical
politics, tapping by KPK violates the law, feel intimidated. by KPK. Meanwhile,
propaganda by Fahri Hamzah on youtube aims to touch netizens emotionally,
thereby improving the pros and cons comments. / Propaganda politik sangat ditentukan oleh komunikator yang memiliki
keahlian, kompetensi, kehandalan, dan dapat dipercaya mampu melakukan
persuasi. Fahri Hamzah merupakan wakil ketua DPR RI melakukan propaganda
politik berupaya untuk memberikan stigma buruk terhadap KPK. Studi yang
dibahas dalam penelitian ini adalah bagaimana media baru dimanfaatkan oleh
Wakil Ketua DPR RI Fahri Hamzah untuk keperluan propaganda politk, terutama
dalam upaya kritik terhadap KPK. Pendekatan penelitian ini adalah pendekatan
kualitatif dengan metode analisis deskriptif mengambil objek penelitian di
youtube Fahri Hamzah yang mengandung propaganda politik serta melakukan
wawancara langsung kepada tim media Fahri Hamzah, pengamat politik, pakar
politik, dan masyarakat.
Hasil penelitian ini adalah propaganda politik yang digunakan Fahri
Hamzah, yaitu name calling dan card stacking. Propaganda name calling
memberi lebel buruk terhadap KPK dengan sebutan KPK politik lari sana, lari
sini, KPK berpolitik, preman kampung, mental otoriter, dan menglorafikasi atau
mendewa-dewakan. Sedangkan propaganda card stacking menampilkan dari segi
fakta buruk seperti gaji yang diperoleh KPK lebih besar dari pada aparat hukum
lainnya, pelayanan perkara tidak terbatas, KPK mendapatkan dukungan khusus
oleh lembaga internasional, KPK melakukan politik praktis, penyadapan yang
dilakukan KPK melanggar undang-undang, dan lembaga hukum merasa
diintimidasi oleh KPK. Sementara, propaganda yang dilakukan Fahri Hamzah di
youtube bertujuan untuk menyentuh netizen secara emosional, sehingga
menimbulkan komentar pro dan kontra.
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators NIM Email ORCID Zainal, Nanda Septian NIM00000022668 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Pureklolon, Thomas Tokan NIDN0331056603 UNSPECIFIED |
Additional Information: | T 89-16 ZAI s |
Uncontrolled Keywords: | Political Propaganda ; Political Communication ; Youtube |
Subjects: | H Social Sciences > HM Sociology > HM 1201-1216 Communication |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science |
Depositing User: | Users 15 not found. |
Date Deposited: | 04 Mar 2019 01:26 |
Last Modified: | 11 Jan 2022 02:27 |
URI: | http://repository.uph.edu/id/eprint/2651 |