Dewi, Maya Paramita (2017) Tugas ganda (multitasking) vlogger studi beauty vlogger, fashion vlogger dan travel vlogger di Indonesia. Masters thesis, Universitas Pelita Harapan.
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Abstract
Access to the media is becoming more important in human life today. Many
people have considered this as a primary need due to their desire to access
information, entertainment and education as well as knowledge from different
hemispheres. Further, this is supported by rapid technological evolution which
produce both sophisticated hard wares and softwares, yet becoming easier to use
such as Tab and App respectively. This lead to the dawn of the “new media” era.
Meanwhile, multitasking is very common in our daily life. All of us have
experience doing several things simultaneously even unconsciously. For
example,listening to music while driving, taking notes while listening to lectures,
or even responding to a chat message while focusing at work. Multitasking saves
time and allows us to do many things at once. Thus, under the the “new media”
era a vlogger represents an Idea of someone that capable of performing multitask
as she or he acts as as reporter, cameraman and editor at once. In the eye of
journalists and non-journalists they can be categorized as beauty vlogger , fashion
vlogger or a travel vlogger. Last but not least, the research around ,multitasking
among vloggers, will involve all three categories of vloggeraccross people with
primary occupation as journalists or non-journalists. Youtube as new media toll
will be used to categorize samples (journalist vs. non-journalists), as well as to
identify whether samples meet the criteria as multi-tasking individual.Qualitative
approach with an explorative descriptive method will be used. The results of this
study see a new phenomenon that occurs on the new media youtube with beauty
vlogger, fashion vlogger and travel vlogger in the perspective of journalists with
the freedom, curiosity and monetization in the ability of partial multitasking
vlogger competence. Beauty vlogger, fashion vlogger and travel vlogger in non
journalist perspective is independence, existence and earn money with
competency capability fully multitasking vlogger. / Akses terhadap media menjadi salah satu hal yang paling dibutuhkan dalam
kehidupan manusia saat ini, dapat dikatakan sebagai kebutuhan primer.
Dikarenakan kebutuhan akan informasi, hiburan dan pendidikan serta akses
pengetahuan dari belahan bumi yang berbeda. Kemajuan dalam hal teknologi serta
informasi yang semakin canggih dengan perangkat perangkatnya yang diproduksi
oleh industri seperti menghadirkan “dunia dalam genggaman”. Dalam dunia
psikologi, tugas ganda (multitasking) bukan hal yang baru dalam keseharian.
Tanpa disadari, seringkali melakukan beberapa hal bersamaan dalam satu waktu.
Dari mulai menyetir sambil mendengarkan musik, mencatat sambil mendengarkan
penjelasan dosen, atau bahkan mengerjakan tugas sambil membalas chat
teman.Tugas ganda (multitasking) memang menghemat waktu sekaligus
memungkinkan kita melakukan banyak hal „sekali jalan‟. Media baru menjadikan
sarana transportasi dalam perubahan dalam kemampuan multitasking, dalam
media mainstream reporter, kameramen dan editor menjadi pekerjaan dibawah
naungan perorangan, namun dengan hadirnya dunia baru yaitu vlogger
menjadikan kemampuan melakukan tugas ganda (multitasking) dari reporter,
kameramen dan editor menjadi satu kesatuan yang dapat dikatakan sebagai beauty
vlogger, fashion vlogger dan travel vlogger dalam perspektif wartawan dan non
wartawan. Dalam penelitian ini mengunakan metode pendekatan kualitatif dengan
metode deskriptif eksploratif, penelitian Tugas ganda (multitasking) vlogger studi
beauty vlogger, fashion vlogger, dan travel vlogger. Subjek penelitian adalah
beauty vlogger, fashion vlogger dan juga travel vlogger dengan latar belakang
wartawan dan non wartawan. Memberikan gambaran tentang vlogger dengan latar
belakang wartawan dan non wartawan memenuhi kompetensi multitasking dalam
media baru yaitu youtube. Hasil dari penelitian ini melihat fenomena baru yang
terjadi pada media baru youtube dengan beauty vlogger, fashion vlogger dan
travel vlogger dalam perspektif wartawan dengan memiliki kebebasan, rasa ingin
tau dan monetisasi dalam kemampuan kompetensi parsial multitasking vlogger.
Beauty vlogger, fashion vlogger dan travel vlogger dalam perspektif non
wartawan adalah independensi, eksistensi dan mendapatkan uang dengan
kemampuan kompetensi fully multitasking vlogger.
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators NIM Email ORCID Dewi, Maya Paramita NIM00000016723 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Irwansyah, Irwansyah NIDN0321017301 UNSPECIFIED |
Additional Information: | T 89-15 DEW T |
Uncontrolled Keywords: | Multitasking ; Vlogger ; and New media |
Subjects: | H Social Sciences > HM Sociology > HM 1201-1216 Communication |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science |
Depositing User: | Users 15 not found. |
Date Deposited: | 04 Apr 2019 01:09 |
Last Modified: | 19 Aug 2021 07:48 |
URI: | http://repository.uph.edu/id/eprint/2696 |