Prinsip mendesain Studio Arpose dan implementasinya dalam hasil desain = Arpose studio’s design principles and its implementation in design output

Halim, Juliany (2021) Prinsip mendesain Studio Arpose dan implementasinya dalam hasil desain = Arpose studio’s design principles and its implementation in design output. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Setiap perusahaan desain pasti memiliki prinsip mendesain yang digunakan untuk menyelesaikan permasalahan desain dalam setiap proyek yang ditangani. Prinsip ini menjadi suatu landasan bagi perusahaan dalam menentukan konsep yang diangkat pada setiap proyek dan dapat membentuk karakter desain suatu perusahaan. Pada masa pandemi ini, ada beberapa perusahaan yang sudah menerapkan sistem kerja jarak jauh. Prinsip mendesain ini memungkinkan hasil desain berupa design output yang dibuat sebelum menerapkan sistem kerja jarak jauh memiliki benang merah yang sama dengan yang dibuat setelah menerapkan sistem kerja jarak jauh. Metode penelitian dilakukan dengan metode e-qualitative dan pengumpulan data dilakukan melalui observasi dan wawancara online dengan principal studio Arpose yang menerapkan sistem kerja jarak jauh. Dalam upaya menemukan prinsip mendesain dan implementasinya, data dianalisis dengan metode studi kasus komparatif untuk membandingkan dua tipe proyek yang berbeda, yaitu F&B dan non-F&B. Prinsip mendesain yang didapat dari studio Arpose akan ditinjau kembali pada beberapa proyek studi kasus. Dari hasil penelitian, diperoleh hasil bahwa prinsip mendesain dari dan implementasi prinsip mendesain studio Arpose terlihat pada proyek yang berjalan selama masa pandemi maupun pada proyek yang berjalan sebelum masa pandemi. Penerapan prinsip ini menciptakan benang merah yang sama pada setiap proyek yang ditangani. / Every design company must have design principles that are used to solve design problems in every project handled. This principle becomes a foundation for companies in determining the concepts that are raised in each project and could make the design character of a company. During this pandemic, several companies have implemented remote working systems. This design principle allows the design results in the form of output designs made before implementing a remote working system to have the same common thread as those created after implementing a remote working system. The research method was carried out by using the e-qualitative method and data collection was carried out through observation and online interviews with the principal studio Arpose which implements a remote working system. To discover the design and implementation principles, the data were analyzed using a comparative case study method to compare two different types of projects, F&B and non-F & B. The design principles derived from Arpose's studio will be reviewed in several case study projects. From the research results, it was found that the design principles and the implementation of the Arpose studio design principles were seen in projects running during the pandemic period as well as in projects running before the pandemic period. The application of this principle creates the same common thread in every project handled.

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