Ghandi, Daniel Frans (2021) Model Logistic Regression Untuk Mencari Faktor Yang Mempengaruhi Keputusan Pembelian Case Protector HP = Logistic regression model to determine factors that influence purchasing decision on case protector hp. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Dalam perkembangan zaman perkembangan teknologi sangat berkembang dengan
pesat terutama di bidang komunikasi, sehingga menyebabkan handphone HP
sudah menjadi kebutuhan utama manusia. Hal tersebut disebabkan karena HP
sudah memiliki banyak fungsi seperti foto, merekam video, mengirim surat
elektronik, berbelanja, melakukan transaksi keuangan melalui aplikasi internet
banking dan masih banyak lagi. Oleh sebab itu diperlukan penggunaan case
protector HP untuk melindungi agar ketika jatuh tidak terjadi kerusakan.
Perkembangan teknologi menyebabkan perkembangan HP terjadi sangat cepat,
contohnya perusahaan Xiaomi dalam setahun dapat mengeluarkan 2 produk dalam
satu tipe tetapi memiliki design yang berbeda. Hal tersebut membuat setiap
penjual harus dapat menjual setiap case protector HP dengan cepat sebelum
muncul HP baru. Tujuan dari penelitian ini adalah untuk mengetahui faktor
apa saja yang mempengaruhi keputusan pembelian case protector HP, metode
yang digunakan dalam penelitian ini adalah logistic regression dengan
menggunakan aplikasi RapidMiner Studio. Variabel yang digunakan dalam
penelitian ini adalah diskon, harga case protector, harga ongkos kirim, dan
rating toko. Dari hasil pengolahan data didapatkan bahwa variabel diskon
memiliki pengaruh positif terhadap keputusan pembelian case protector HP
dengan memiliki nilai akurasi, presisi, dan recall yaitu 74,5%,76,4% dan
96,4%. Variabel harga case protector memiliki pengaruh positif terhadap
keputusan pembelian case protector HP dengan memiliki nilai akurasi, presisi,
dan recall yaitu 71,8%,72,2% dan 97,4%. Variabel rating toko memiliki pengaruh
positif terhadap keputusan pembelian case protector HP dengan memiliki nilai
akurasi, presisi, dan recall yaitu 89,9%,90,7% dan 98,9% dan variabel
ongkos kirim memiliki pengaruh positif terhadap keputusan pembelian case
protector HP dengan memiliki nilai akurasi, presisi, dan recall yaitu
82.5%,89,4% dan 90,6%. / In the development of the era of technological development is growing rapidly,
especially in the field of communication, causing mobile phone HP has become a
major human need. This is because HP already has many functions suchas photos,
recording videos, sending electronic mail, shopping, conducting financial
transactions through internet banking applications and much more. Therefore, it is
necessary to use a HP case protector to protect it so that when it falls there is no
damage. Technological developments cause the development of cellphones to occur
very quickly, for example the Xiaomi company in a year can issue 2 products in
one type but have different designs. This makes every seller must be able to sell
every HP case protector quickly before a new cellphone appears. The purpose of
this study is to find out what factors influence the decision to purchase HP case
protectors, the method used in this study is logistic regression using the RapidMiner
Studio application. The variables used in this study are discounts, case protector
prices, postage prices, and store ratings. From the results of data processing, it was
found that the discount variable had a positive influence on purchasing decisions
for HP case protectors by having accuracy, precision, and recall values, namely
74.5%, 76.4% and 96.4%. The case protector price variable has a positive influence
on the decision to purchase HP case protectors by having accuracy, precision, and
recall values, namely 71.8%, 72.2% and 97.4%. The store rating variable has a
positive influence on the HP case protector purchase decision by having accuracy,
precision, and recall values of 89.9%, 90.7% and 98.9% and the shipping cost
variable has a positive influence on the HP case protector purchase decision with
have accuracy, precision, and recall values of 82.5%, 89.4% and 90.6%.
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Ghandi, Daniel Frans NIM01033170030 danielghandi98@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Laurence, Laurence NIDN0328077602 laurence.fti@uph.edu |
Uncontrolled Keywords: | Logistic Regression; Marketplace; Case Protector HP; Harga Case Protector; Diskon; Rating Toko; Ongkos Kirim |
Subjects: | T Technology > T Technology (General) > T55.4-60.8 Industrial engineering. Management engineering |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Science and Technology > Industrial Engineering Current > Faculty/School - UPH Karawaci > Faculty of Science and Technology > Industrial Engineering |
Depositing User: | Users 19268 not found. |
Date Deposited: | 06 Aug 2021 08:37 |
Last Modified: | 02 Mar 2022 01:25 |
URI: | http://repository.uph.edu/id/eprint/41276 |