Pemanfaatan media sosial instagram @yaasmin.or.id oleh Yayasan Yaasmin Indonesia

Abigail, Amelia (2022) Pemanfaatan media sosial instagram @yaasmin.or.id oleh Yayasan Yaasmin Indonesia. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Perkembangan teknologi internet memberikan pengaruh pada pola orang berkomunikasi dan cara orang berkomunikasi. Dengan adanya internet, masyarakat mendapat kemudahan karena kegiatan apapun dapat diakses secara online serta membuat orang tidak perlu lagi bertatap muka secara langsung. Tak jarang, di zaman modern ini, berita justru lebih up to date di media sosial. Salah satu media sosial yang dimaksud adalah Instagram. Tidak hanya untuk hiburan, Instagram juga dapat menjadi peluang bisnis serta dapat menguntungkan individu, perusahaan, serta Yayasan. Salah satu yayasan yang memanfaatkan media sosial Instagram adalah Yayasan Yaasmin. Yaasmin adalah sebuah Yayasan yang bergerak di bidang sosial, kemanusiaan, dan keagamaan dengan mengembangkan media informasi dan teknologi dalam menjalankan kegiatan utamanya. Dalam menaikkan insight Instagramnya, Yayasan Yaasmin mengunggah postingan berupa feeds Instagram yang menarik serta informatif. Namun untuk menaikkan insight Instagram sendiri, feeds saja tidak cukup, melainkan reels, live, dan story Instagram juga harus digunakan agar Instagram @yaasmin.or.id lebih optimal dalam menaikkan insight dan engagement. Namun Yayasan Yaasmin lebih mengarah kepada feeds dan story saja. Namun Yayasan Yaasmin terus mengembangkan Instagramnya secara inovatif walaupun hanya mengandalkan feeds dan story saja. / The development of internet technology has an influence on the pattern of people communicating and the way people communicate. With the internet, people get convenience because any activity can be accessed online and makes people no longer need to meet face to face. Not infrequently, in this modern era, news is actually more up to date on social media. One of the social media in question is Instagram. Not only for entertainment, Instagram can also be a business opportunity and can benefit individuals, companies, and foundations. One of the foundations that utilizes Instagram's social media is the Yaasmin Foundation. Yaasmin is a foundation engaged in social, humanitarian, and religious fields by developing information media and technology in carrying out its main activities. In increasing its Instagram insight, Yaasmin Foundation uploads posts in the form of interesting and informative Instagram feeds. However, to increase Instagram's own insight, feeds are not enough, but reels, live, and Instagram stories must also be used so that Instagram @yaasmin.or.id is more optimal in increasing insight and engagement. However, the Yasmin Foundation focuses more on feeds and stories. However, the Yaasmin Foundation continues to develop its Instagram innovatively even though it only relies on feeds and stories.

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