Setyowati, Sabrina Dera (2022) Resepsi khalayak pada konten video kontroversial (studi kasus video memasak babi kurma). Masters thesis, Universitas Pelita Harapan.
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Abstract
Black Comedy now has become a trend and creative mass communication media in
conveying criticism of social reality. The polemic then arose when there was an act of
persecution that resulted in threats to kill two comedians, Tretan and Coki Pardede,
because they were deemed to have insulted religion. The black comedy phenomenon
that sparked controversy and caused negative reactions became the basis of research
with the aim of discussing how the audience accepts the meaning of uploading a pork
cooking video in dates sauce on the YouTube platform.
This research uses a qualitative descriptive approach with a case study method. The
data collection technique was carried out by in-depth interviews with the informants.
The research subjects are communication experts, cultural experts, Muslim and nonMuslim religious leaders who are considered to have an important role in
understanding the interpretation. Stuart Hall's reception and encoding – decoding
became the main theory used.
The results show that the audience reception consisting of experts in their fields is
categorized into three types of positions. It turns out that this is what happened, 2
informants from Muslim religious leaders are in the Dominant-hegemonic (audience
understands and accepts messages conveyed by the media), 1 informant from nonMuslim religious experts and anthropologists in Oppositional 'counter' hegemonic
(audiences have their own opinion in interpreting the message). from the media) and 1
informant from a communication expert is in the Negotiated Position (the audience
understands but does not fully accept the message conveyed by the media). The
classification is determined based on the opinion of the informant. / Black Comedy kini menjadi sebuah tren dan media komunikasi massa kreatif
dalam menyampaikan kritik terhadap realitas sosial. Polemik kemudian muncul ketika
terjadi tindakan persekusi sampai pada ancaman pembunuhan dua komedian tretan dan
coki pardede karena dianggap menistakan agama. Fenomena black comedy yang
memicu kontroversi serta menimbulkan reaksi negatif menjadi dasar penelitian dengan
tujuan membahas bagaimana audiens menerima makna atas unggahan video memasak
babi saus kurma pada platform YouTube.
Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan metode
studi kasus. Teknik pengumpulan data dilakukan dengan wawancara mendalam para
narasumber. Subjek penelitian yaitu pakar komunikasi, pakar kebudayaan, pemuka
agama muslim dan non-muslim yang dinilai memiliki peran penting dalam memahami
penafsirannya. Resepsi dan encoding – decoding Stuart Hall menjadi teori utama yang
digunakan.
Hasil menunjukkan resepsi audiens yang terdiri dari para pakar ahli
dibidangnya dikategorikan dalam tiga jenis posisi. Ternyata ini yang terjadi, 2 informan
pemuka agama muslim berada pada Dominant-hegemonic (audiens memahami dan
menerima pesan yang disampaikan media), 1 informan dari pakar agama non-muslim
dan antropologi di Oppositional ‘counter’ hegemonic (audiens memiliki pendapat
sendiri dalam menginterpretasikan pesan dari media) dan 1 informan dari pakar
komunikasi berada di Negotiated Position (audiens memahami namun tidak
sepenuhnya menerima pesan yang disampaikan media). Pemberian klasifikasi
ditentukan berdasarkan opini informan.
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators NIM Email ORCID Setyowati, Sabrina Dera NIM01689190026 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Setijadi, Naniek N. NIDN0327115401 UNSPECIFIED |
Uncontrolled Keywords: | Reception ; Controversial Video ; Pork Dates |
Subjects: | H Social Sciences > HM Sociology > HM 1201-1216 Communication |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science |
Depositing User: | Users 23936 not found. |
Date Deposited: | 28 Jul 2022 06:09 |
Last Modified: | 29 Sep 2022 07:11 |
URI: | http://repository.uph.edu/id/eprint/49063 |