Marlie, Fransiskus Advendtius (2022) Ekplorasi faktor yang memengaruhi kecanduan media sosial: studi kasus youtube shorts. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
YouTube Shorts adalah salah satu platform YouTube yang menggunakan konsep
video pendek. Media sosial dengan platform video pendek telah menjadi sangat popular
di tahun terakhir. Namun, tentu saja penggunaan yang berlebihan dari platform ini dapat
mendorong perilaku kecanduan bagi individu tertentu. Tugas akhir ini menggabungkan
socio-technical approach, Attachment teory, dan Personality Traits untuk membangun
kerangka yang berfungsi untuk meneliti faktor yang memengaruhi kecanduan media
sosial YouTube Shorts. Tugas akhir ini mengumpulkan data dengan mendistribusikan
kuesioner dan menggunakan metode purposive sampling. Terdapat 360 responden yang
diperoleh untuk menguji hipotesis. Hipotesis diuji dengan data deskriptif analisis yang
dihasilkan dengan menggunakan SPSS dan PLS-SEM. Hasil yang didapat dari pengujian
hipotesis tugas akhir ini adalah menguatkan factor isolasi sosial yang berhubungan positif
dengan interpersonal Attachment dan algoritma teknologi rekomendasi berhubungan
positif dengan site Attachment. Lalu, kualitas video dan kecemasan interaksi sosial tidak
memiliki hubungan yang signifikan terhadap keterikatan. Keterikatan interpersonal dan
keterikatan situs memiliki pengaruh positif yang signifikan terhadap kecanduan YouTube
Shorts. Selain itu, neurotisisme secara positif memoderasi pengaruh isolasi social
terhadap keterikatan interpersonal. Flow Experience juga memiliki hubungan positif
terhadap kecanduan YouTube Shorts.
/YouTube Shorts is one of the YouTube platforms that uses the concept of short�form videos. Social media with short video platforms have become very popular in recent
years. However, of course, excessive use of these platforms can encourage addictive
behavior for certain individuals. This final project combines the Socio-Technical
Approach, Attachment theory, and Personality Traits to build a framework that examines
the factors that influence YouTube Shorts Addiction. This final project collects data by
distributing questionnaires and using purposive sampling method. There were 360
respondents obtained to test the hypothesis. The hypothesis was tested with descriptive
analysis data generated using SPSS and PLS-SEM. The result of testing the hypothesis is
that strengthening Social Isolation is positively related to Interpersonal Attachment and
Algorithms and Technology Recommendation are positively related to Attachment, but
Video Quality and Social Interaction Anxiety do not have a significant relationship to
Attachment. Interpersonal Attachment and Site Attachment have a significant positive
influence on YouTube Shorts Addiction. In addition, Neuroticism positively moderates
the effect of Social Isolation on Interpersonal Attachment. Flow Experience also has a
positive relationship to YouTube Shorts Addiction.
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Marlie, Fransiskus Advendtius NIM01081190012 mmarlie13@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Widjaja, Andree E. NIDN0313098505 andree.widjaja@uph.edu Thesis advisor Prasetya, Kusno NIDN0718087903 kusno.prasetya@uph.edu |
Uncontrolled Keywords: | kecanduan media sosial; video pendek; youtube shorts; pendekatan sosio-teknis |
Subjects: | Q Science > QA Mathematics > QA75 Electronic computers. Computer science |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > School of Information Science and Technology > Information Systems Current > Faculty/School - UPH Karawaci > School of Information Science and Technology > Information Systems |
Depositing User: | Fransiskus Advendtius Marlie |
Date Deposited: | 16 Feb 2023 04:40 |
Last Modified: | 16 Feb 2023 04:40 |
URI: | http://repository.uph.edu/id/eprint/54007 |