Subur, Evan (2023) Analisis faktor-faktor yang mempengaruhi minat penggunaan Warmspace di Indonesia berdasarkan framework UTAUT II. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Loneliness is a serious and potentially dangerous issue that needs to be
addressed promptly. One of the applications that serves as a solution to overcome
loneliness is Warmspace. Warmspace is an application that provides a platform
for individuals to share personal issues or vent to others. However, as a startup,
Warmspace is still in the development phase and has yet to attract a large user
base. This research aims to analyze and evaluate the factors within the UTAUT II
framework that influence users' behavioral intention to use the Warmspace
platform application. Data collection was conducted online through the
distribution of questionnaires via social media. The population involved in this
study consisted of individuals who have used the Warmspace application and
provided reviews up until April 2023. The total population for this study was
273,520,000 individuals. The sampling method used in this research was Random
Sampling, with the sample size determined using the Slovin formula. Therefore,
the study involved a sample of 100 individuals. The data analysis method applied
in this research was multiple linear regression analysis. The research findings
revealed that partially, only Effort Expectancy and Hedonic Motivation variable
were to affects user’s behavioral intention while the rest has no affect. But if we
look it simultaneously, Performance Expectancy, Effort Expectancy, Social
Influence, Facilitating Condition, Hedonic Motivation and Habit do have affects
on user’s Behavioral Intention and can be explained by 72,8% / Kondisi kesepian merupakan sebuah masalah serius dan cukup berbahaya
sehingga penting untuk segera diselesaikan. Salah satu aplikasi sebagai solusi
untuk mengatasi permasalahan kesepian yaitu Warmspace. Warmspace
merupakan sebuah aplikasi yang hadir untuk menyediakan platform bagi orangorang untuk menceritakan isu personal atau curhat kepada orang lain. Namun,
sebagai sebuah startup, Warmspace masih berkembang dan minat penggunaan
user terhadap aplikasi tersebut masih belum begitu banyak. Penelitian ini
dilakukan dengan tujuan menganalisis dan mengevaluasi faktor di dalam
framework UTAUT II yang mempengaruhi Behavioral Intention (minat
pengunaan) pengguna dalam menggunakan aplikasi platform Warmspace.
Pengumpulan data secara online dengan penyebaran kuesioner melalui media
sosial. Populasi yang terlibat dalam studi ini adalah individu yang telah
menggunakan aplikasi Warmspace dan memberikan ulasan terhadapnya hingga
bulan April 2023. Jumlah total populasi ini sebanyak 273.520.000 orang. Metode
yang digunakan untuk memilih sampel dalam penelitian ini adalah teknik Random
Sampling, dengan jumlah sampel yang ditentukan menggunakan rumus Slovin.
Sehingga, pada akhirnya, studi ini melibatkan 100 orang sebagai sampel
penelitian. Metode analisis data yang diterapkan adalah analisis regresi linear
berganda. Hasil penelitian ditemukan bahwa, hanya variabel Effort Expectancy
dan Hedonic Motivation yang berpengaruh secara partial dan signifikan terhadap
Behavioral Intention sedangkan sisanya tidak berpengaruh. Namun, secara
simultan, variable Performance Expectancy, Effort Expectancy, Social Influence,
Facilitating Condition, Hedonic Motivation dan Habit berpengaruh secara
signifikan dan dapat dijelaskan sebesar 72,8%.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Subur, Evan NIM03081180034 evansubur@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Barus, Okky NIDN0127068803 okky.barus@uph.edu |
Uncontrolled Keywords: | behavioral intention, UTAUT II, Warmspace |
Subjects: | Q Science > QA Mathematics > QA75 Electronic computers. Computer science |
Divisions: | University Subject > Current > Faculty/School - UPH Medan > School of Information Science and Technology > Information Systems Current > Faculty/School - UPH Medan > School of Information Science and Technology > Information Systems |
Depositing User: | Users 29617 not found. |
Date Deposited: | 21 Aug 2023 07:25 |
Last Modified: | 21 Aug 2023 07:25 |
URI: | http://repository.uph.edu/id/eprint/57704 |