The role of hollywood movie industry in US-China bilateral relations = Peran industri perfilman hollywood terhadap hubungan bilateral Amerika-Cina

Rafika, Shahnaz (2020) The role of hollywood movie industry in US-China bilateral relations = Peran industri perfilman hollywood terhadap hubungan bilateral Amerika-Cina. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

In this globalization era, the use of soft diplomacy is very effective and could create a long-term effect on US-China diplomatic relations. One of key tool for the United States’ soft diplomacy is Hollywood movies. For economic purposes, Hollywood targeting China as its movie expansion due to the fact that China’s movie market is the second-largest movie market in the world, just under the United States. But, to enter China’s movie market, there are some efforts that need to be done by the United States, those are creating a Chinese-friendly movie and co-production movie. Not only economic, the United States’ interest in this movie cooperation is to strengthening its image to China through Hollywood movies by channeling its ideology to China’s movie market. This research aims to analyze how the United States’ soft diplomacy through Hollywood movies could strengthening both countries’ bilateral relationships. Moreover, this research applies descriptive method with qualitative approach. Thus, through this research, I found that Hollywood-China movie cooperation could become the antidote of U.S.-China tension and a tool to improve both the economy through movie industry. / Di era globalisasi ini, penggunaan soft diplomacy sangat efektif dan dapat menciptakan efek jangka panjang pada hubungan diplomatik Amerika-Cina. Salah satu alat utama untuk soft diplomacy Amerika Serikat adalah film-film Hollywood. Untuk tujuan ekonomi, Hollywood menargetkan China sebagai tujuan ekspansi filmnya karena pasar film China adalah pasar film terbesar kedua di dunia, tepat setelah Amerika Serikat. Tetapi, untuk memasuki pasar film Tiongkok, ada beberapa upaya ekstra yang perlu dilakukan oleh Amerika Serikat, yaitu menciptakan film ramah Cina dan film co-production. Tidak hanya alasan ekonomi, minat Amerika Serikat dalam kerja sama film ini adalah untuk memperkuat citranya ke Cina kemampuan Cina melalui film-film Hollywood dengan menyalurkan ideologinya ke dalam pasar Cina. Penelitian ini bertujuan untuk menganalisis bagaimana soft diplomacy Amerika Serikat melalui film-film Hollywood dapat memperkuat hubungan bilateral kedua negara. Selain itu, penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif. Dengan demikian, melalui penelitian ini, saya menemukan bahwa kerjasama film Hollywood-China dapat menjadi penangkal ketegangan AS-Tiongkok dan alat untuk meningkatkan ekonomi kedua negara melalui industry film.

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