Herry, Herryanto (2024) Analisis minat dan perilaku penggunaan aplikasi uph mobile dengan pendekatan utaut (unified theory of acceptance and usage of technology). Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Universitas Pelita Harapan hadir dengan solusi dalam mengembangkan aplikasi mobile
sederhana dengan berbagai fitur dan design yang sesuai dengan demografis audiens
aplikasi tersebut bernama UPH Mobile. Dalam konteks ini, Metode UTAUT dengan
menggunakan variabel Performance Expetancy, Effort Expetancy, Social Influnce,
Facilitating Condition, Behaviour Intention dan Use Behavior. Tujuan penelitian ini
untuk menganalisa apakah variabel-variabel tersebut berpengaruh terhadap minat dan
perilaku pengguna aplikasi UPH Mobile. Melalui penelitian ini, diharapkan dapat
memberikan bantuan informasi dari hasil yang di dapatkan dalam membantu para
pengembang agar dapat memberikan gambaran tentang aplikasi UPH Mobile agar
semakin baik. Hasil dari penelitian menunjukkan bahwa variabel yang memiliki
pengaruh adalah Performance Expetancy, Effort Expetancy, Social Influnce, Behaviour
Intention dan Use Behavior dan yang paling berpengaruh adalah behaviour Intention
dengan nilai path coefficient sebesar 0,673. Dan berdasarkan nilai dari t-test , hipotesis
Facilitating Conditions ditolak. Lalu berdasarkan dengan nilai path coefficient dari
Facilitating Conditions sebesar 0,124 adalah yang paling kecil./ Pelita Harapan University is here with a solution in developing a simple mobile
application with various features and designs that suit the demographic audience of
the application called UPH Mobile. In this context, the UTAUT method uses the
variables Performance Expetancy, Effort Expetancy, Social Influence, Facilitating
Condition, Behavior Intention and Use Behavior. The aim of this research is to analyze
whether these variables influence the interests and behavior of UPH Mobile
application users. Through this research, it is hoped that we can provide data
assistance from the results obtained to help developers be able to provide an overview
of the UPH Mobile application to make it better. The results of the research show that
the variables that have an influence are Performance Expetancy, Effort Expetancy,
Social Influence, Behavior. Intention and Use Behavior and the most influential is
behavior Intention with a value path coefficient of 0,673. And based on the t-test value,
the Facilitating Conditions hypothesis is rejected. Then, based on the path coefficient
value of Facilitating Conditions, 0.124 is the smallest.
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Herry, Herryanto NIM03081190028 herryanto914@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Barus, Okky NIDN0127068803 okky.barus@uph.edu |
Uncontrolled Keywords: | Universitas Pelita Harapan (UPH) ; UPH Mobile ; Metode UTAUT |
Subjects: | Q Science > QA Mathematics > QA75 Electronic computers. Computer science |
Divisions: | University Subject > Current > Faculty/School - UPH Medan > School of Information Science and Technology > Information Systems Current > Faculty/School - UPH Medan > School of Information Science and Technology > Information Systems |
Depositing User: | Herryanto Herryanto |
Date Deposited: | 09 Aug 2024 04:20 |
Last Modified: | 26 Aug 2024 06:34 |
URI: | http://repository.uph.edu/id/eprint/64761 |