Kangen, Jesslyn (2024) The influence of service quality, brand image, and application design on customer satisfaction at JNE in Medan. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
JNE experienced a decline in customer satisfaction that can be seen from
the top brand delivery service via courier this was suspected due to service
quality, brand image, and application design. The aim od this research is to
analyze whether service quality, brand image, and application design have partial
and simultaneous significantly influence customer satisfaction of JNE in Medan.
Service quality, brand image, and application design have an important
role in shaping customer satisfaction. Service quality, brand image, and
application design are highly connected with customer satisfaction and profit.
In this research, the writer used quantitative research design and IBM
SPSS statistics version 26. The writer used descriptive and causal approach. The
sampling technique used was convenience sampling. The sample size was 100
respondents.
This research also passed the validity, reliability, normality,
multicollinearity, heteroscedasticity, multiple linear regression test. The results of
hypothesis test showed that service quality, brand image, and application design
have an influence on customer satisfaction of JNE in Medan either partial or
simultaneous. Furthermore, service quality, brand image, and application design
have 62% influence on customer satisfaction.
Recommendations for company include needs to improve various
information on cash on delivery (COD), digital payment, and friendly logistics to
improve service products to customers, improve the quality of satisfying services
so that the reputation can be maintained properly and needs to innovate various
menus that have the benefit of convenience so that the application capacity is not
too large./ JNE mengalami penurunan kepuasan pelanggan yang dapat dilihat dari
top brand jasa pengiriman barang melalui kurir hal ini diduga karena kualitas
pelayanan, citra merek, dan desain aplikasi. Tujuan dari penelitian ini adalah
untuk menganalisis apakah kualitas pelayanan, citra merek, dan desain aplikasi
berpengaruh signifikan secara parsial dan simultan terhadap kepuasan
pelanggan JNE di Medan.
Kualitas layanan, citra merek, dan desain aplikasi memiliki peran penting
dalam membentuk kepuasan pelanggan. Kualitas layanan, citra merek, dan
desain aplikasi sangat berhubungan dengan kepuasan pelanggan dan
keuntungan.
Dalam penelitian ini, penulis menggunakan desain penelitian kuantitatif
dan IBM SPSS statistik versi 26. Peneliti menggunakan pendekatan deskriptif dan
kausal. Teknik pengambilan sampel yang digunakan adalah convenience
sampling. Jumlah sampel sebanyak 100 responden.
Penelitian ini juga telah melewati uji validitas, reliabilitas, normalitas,
multikolinieritas, heteroskedastisitas, uji regresi linier berganda. Hasil uji
hipotesis menunjukkan bahwa kualitas layanan, citra merek, dan desain aplikasi
memiliki pengaruh terhadap kepuasan pelanggan JNE di Medan baik secara
parsial maupun simultan. Selanjutnya, kualitas layanan, citra merek, dan desain
aplikasi memiliki pengaruh sebesar 62% terhadap kepuasan pelanggan.
Rekomendasi untuk perusahaan antara lain perlu meningkatkan berbagai
informasi mengenai cash on delivery (COD), pembayaran digital, dan logistik
yang ramah untuk meningkatkan produk layanan kepada pelanggan,
meningkatkan kualitas layanan yang memuaskan agar reputasi dapat terjaga
dengan baik dan perlu melakukan inovasi berbagai menu yang memiliki manfaat
kemudahan agar kapasitas aplikasi tidak terlalu besar
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Kangen, Jesslyn NIM03011210092 jesslynkangen9@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Kaban, Lila Maria NIDN107068301 lila.kaban@uph.edu |
Uncontrolled Keywords: | Service Quality; Brand Image; Application Design,; Customer Satisfaction |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management |
Divisions: | University Subject > Current > Faculty/School - UPH Medan > Business School > Management Current > Faculty/School - UPH Medan > Business School > Management |
Depositing User: | Jesslyn kangen |
Date Deposited: | 25 Feb 2025 03:33 |
Last Modified: | 25 Feb 2025 03:33 |
URI: | http://repository.uph.edu/id/eprint/67162 |