Tanujaya, Angeline Oktaviani (2025) Perancangan interior Flagship Store Coach di Jakarta = Interior design of Coach Flagship Store in Jakarta. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Retail therapy merupakan fenomena psikologis di mana aktivitas berbelanja
digunakan secara sadar untuk meningkatkan suasana hati. Aktivitas ini tidak hanya
berkaitan dengan pemenuhan kebutuhan material, tetapi juga mencakup pencarian
rasa nyaman, kepuasan diri, dan pengalaman yang bersifat personal. Dalam konteks
tersebut, ruang ritel memainkan peran penting sebagai media yang mampu
menunjang dan memperkuat suasana emosional tersebut melalui atmosfer yang
dirancang secara strategis. Desain interior yang mendukung kenyamanan, estetika
visual, serta stimulasi inderawi memiliki pengaruh langsung terhadap persepsi dan
perasaan konsumen selama berada di dalam ruang tersebut. Flagship store, sebagai
bentuk representasi tertinggi dari identitas brand, biasanya dilengkapi dengan
berbagai fasilitas dan pendekatan desain yang lebih mendalam, menjadikannya
tempat ideal untuk menciptakan pengalaman ruang yang eksklusif dan emosional.
Sebagai respons terhadap fenomena ini, perancangan interior Flagship Store
Coach di Jakarta menggunakan pendekatan psikologis dalam proses desainnya.
Tujuannya adalah menciptakan ruang yang tidak hanya mencerminkan karakter
brand secara visual, tetapi juga mampu menghadirkan kedekatan emosional antara
pengunjung dan identitas brand itu sendiri. Selain itu, desain ini turut
mempertimbangkan nilai-nilai historis Coach sebagai brand yang menjunjung
tinggi warisan craftsmanship khas New York, kota asal Coach, agar pengalaman
ruang yang dihadirkan tetap relevan namun berakar pada sejarah yang kuat. / Retail therapy is a psychological phenomenon in which shopping activities
are consciously used to improve mood. This activity is not only related to fulfilling
material needs but also encompasses the pursuit of comfort, self-satisfaction, and
personal experiences. In this context, retail spaces play a crucial role as a medium
that can support and enhance the emotional atmosphere through strategically
designed environments. Interior design that supports comfort, visual aesthetics, and
sensory stimulation has a direct influence on consumer perceptions and feelings
while they are within that space. A flagship store, as the highest form of brand
identity representation, is typically equipped with a variety of facilities and a deeper
design approach, making it an ideal place to create an exclusive and emotional
spatial experience.
In response to this phenomenon, the interior design of the Coach flagship
store in Jakarta adopts a psychological approach in its design process. The goal is
to create a space that not only visually reflects the brand's character but also fosters
an emotional connection between visitors and the brand's identity. Additionally,
this design considers the historical values of Coach as a brand that upholds the
heritage of craftsmanship typical of New York, Coach's hometown, ensuring that
the spatial experience remains relevant while rooted in a strong historical
foundation.
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Tanujaya, Angeline Oktaviani NIM01024210034 angels.tan108@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Tjioe, Vanya Alessandra L. NIDN0327088601 vanya.tjioe@uph.edu |
Uncontrolled Keywords: | flagship store; retail therapy; pengalaman ruang; identitas brand; flagship store; retail therapy; spatial experience; brand identity. |
Subjects: | N Fine Arts > NK Decorative arts Applied arts Decoration and ornament |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > School of Design > Interior Design Current > Faculty/School - UPH Karawaci > School of Design > Interior Design |
Depositing User: | ANGELINE OKTAVIANI TANUJAYA |
Date Deposited: | 26 Jun 2025 08:56 |
Last Modified: | 26 Jun 2025 08:56 |
URI: | http://repository.uph.edu/id/eprint/68953 |