Aktivitas digital marketing dan google adwords PT. Leon Boga Sentosa untuk meningkatkan brand awareness = Communication digital marketing and google adwords by PT. Leon Boga Sentosa to increase brand awareness

Septaniwati, Meishanna (2020) Aktivitas digital marketing dan google adwords PT. Leon Boga Sentosa untuk meningkatkan brand awareness = Communication digital marketing and google adwords by PT. Leon Boga Sentosa to increase brand awareness. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Asupan nutrisi pada anak sangat berpengaruh terhadap tumbuh kembangnya. Gizi menjadi salah satu faktor kurangnya asupan nutrisi sehingga dapat menyebabkan kelainan pada anak. Hal ini dapat diperoleh dari makanan yang dikonsumsi oleh anak. Bukan hanya makanan berat, namun gizi juga dapat diperoleh dari makanan ringan yang dikonsumsi. Melihat hal tersebut, PT. Leon Boga Sentosa membuat produk-produk makanan ringan khusus untuk anak yang aman dan kaya akan vitamin dan gizi. Agar perusahaan ini dapat bersaing dalam pasar di Indonesia, PT. Leon Boga Sentosa memanfaatkan kemajuan teknologi internet. Melalui teknologi internet, tim marketing perusahaan ini membuat strategi marketing melalui media sosial untuk membuat image yang baik dan guna meningkatkan brand awareness yang kuat di masyarakat. Maka dari itu, tim marketing berusaha untuk menyebarkan konten marketing yang menarik di media sosial sehingga dapat menarik banyak customer dan menciptakan image yang baik. Berdasarkan hasil laporan magang ini, penulis dapat mengetahui bagaimana cara tim marketing suatu perusahaan dalam membuat strategi perencanaan marketing yang menarik dan dapat diterima oleh masyarakat. Penulis juga melihat peran media sosial dan teknologi internet saat ini sangatlah penting untuk dapat meningkatkan penjualan produk yang dijual oleh suatu perusahaan. Selain itu, menjaga hubungan baik antara perusahaan dengan customer juga salah satu cara agar perusahaan mendapatkan kepercayaan dan loyalitas yang tinggi dari customer. / Nutrition in children is very influential on their growth and development. Nutrition is one of the factors in the lack of nutrition so that it can cause abnormalities in children. This can be obtained from food consumed by children. Not only heavy food, but nutrition can also be obtained from snacks consumed. Seeing this, PT. Leon Boga Sentosa makes snack products specifically for children that are safe and rich in vitamins and nutrition. So this company can compete in the market in Indonesia, PT. Leon Boga Sentosa utilizes advances in internet technology. Through internet technology, the company's marketing team created a marketing strategy through social media to create a good image and to increase strong brand awareness in the community. Therefore, the marketing team tries to spread interesting marketing content on social media so that it can attract many customers and create a good image. Based on the results of this internship report, the author can find out how a company's marketing team in making marketing planning strategies that are interesting and acceptable to the public. The author also sees the role of social media and internet technology today is very important to be able to increase sales of products sold by a company. In addition, maintaining good relationship between companies and customers is also one way for companies to get high trust and loyalty from customers.

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