Angrito, Ryan Putra, Pradipta, Vanessa Indah and Wulandari, Cristina Claudia (2020) Pengaruh market mavenism dan brand attitude terhadap viral intention dengan mediasi positive emotion (studi pada Kopi Kenangan) = Linking market mavenism and brand attitude antecedents to positive emotion and its impact on viral intention (study on Kopi Kenangan). Masters thesis, Universitas Pelita Harapan.