Items where Author is "Yansen, Eddy"
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Yansen, Eddy (2022) The Antecedents and consequences of personal brand orientation & brand orchestration in Indonesia social media commerce. Doctoral thesis, Universitas Pelita Harapan.
Yansen, Eddy (2017) Faktor-faktor yang mempengaruhi efektivitas persuasi dari endorser instagram terhadap minat pembeli. Masters thesis, Universitas Pelita Harapan.