Analisis pengaruh food quality, service quality, atmospherics terhadap brand loyalty melalui emotions pada pelanggan Domicile Kitchen & Lounge di Surabaya

Baktinadi, Khemara (2020) Analisis pengaruh food quality, service quality, atmospherics terhadap brand loyalty melalui emotions pada pelanggan Domicile Kitchen & Lounge di Surabaya. Bachelor thesis, Universtitas Pelita Harapan.

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Abstract

Setiap Bisnis yang dibuat pada dasarnya ingin mendapatkan keuntungan untuk usahanya bisnisnya, Bisnis cafe di Indonesia terus berkembang pesat sehingga harus diperhatikan sebagai salah satu bisnis yang menguntungkan di era modern ini. Saat ini lebih dari 10.000 cafe di Indonesia yang diprediksi masih akan terus bertambah. Pada 2013 sampai 2018, total pendapatan sektor cafe diperkirakan meningkat dari USD 3,4 miliar menjadi USD 4,16 miliar. Café di Indonesia bermacam- macam dari untuk menengah ke bawah sampai untuk menengah ke atas, konsep café banyak juga merujuk ke arah fine dining yang di tujukan untuk menengah ke atas Restoran fine dining di kota- kota besar di Indonesia seperti Jakarta, Bandung, Surabaya, dan Denpasar sangtalah banyak dan beragam dari konsep maupun tema makanannya. Restoran fine dining biasanya memiliki pelangan yang menengah ke atas karena harga yang tergolong mahal untuk sebuah makanan. Domicile Kitchen And Lounge adalah salah satu restoran fine dining yang terkenal khusus nya daerah. Surabaya Restoran Domicile Kitchen & Lounge adalah salah satu restora.n fine dining yang memiliki rating yang sangat bagus dengan nilai 4 dari 5 / Every business is made basically wanted to get profit for his business his business , Business cafe in Indonesia continues to evolve rapidly and thus should be considered as a profitable business in this modern era. Currently more than 10,000 cafes in Indonesia are predicted to continue ber t handicraft . In 2013 to 2018, the total revenue of the cafe sector is estimated to increase from USD 3.4 billion to USD 4.16 billion. Café in Indonesia assortment d ari for medium to lower to upper middle, the concept of café also refers to fine dining aimed at the upper middle class . Fine dining restaurants in big cities in Indonesia such as Jakarta, Bandung, Surabaya and Denpasar are many and varied from concepts and themes. the food. Restaurant fine dining usually have the upper middle subscriber because the price is quite expensive for a meal. Domicile Kitchen And Lounge is one of the famous fine dining restaurants for its region. Surabaya Domicile Kitchen & Lounge Restaurant is one of the fine dining restaurants that has a very good rating with a rating of 4 out of 5

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