The influence of perceived quality and brand images of Samsung smartphone on customer repurchase intention through customer satisfaction.

Logana, Cerwyn Putera (2018) The influence of perceived quality and brand images of Samsung smartphone on customer repurchase intention through customer satisfaction. Bachelor thesis, Universitas Pelita harapan.

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Abstract

Smartphone has become a product that must be owned by the people of Indonesia. One of the most popular smartphone brand in Indonesia is Samsung. Samsung can maintain the popularity of its smartphone from year to year. But smartphone competition will be more stringent, and Samsung must be able to maintain their customer repurchase intention. The objective of this research is to determine whether the perceived quality and brand image of Samsung Smartphone significantly influence customer repurchase intention through customer satisfaction. The data were collected using a questionnaire instrument. The population in this research are Pelita Harapan University students who use or have used Samsung smartphone. The number of samples in this research were 100 respondents with purposive sampling technique. Statistical analysis in this research using PLS-SEM (Partial Least Squares-Structural Equation Modeling) assisted with SmartPLS 3.2.7 software. The results showed that the perceived quality and brand image of Samsung smartphone significantly influence customer repurchase intention through customer satisfaction. And there are some managerial implications from the researcher to Samsung to get better in the future.

Item Type:	Thesis (Bachelor)
Creators:	Creators NIM Email Logana, Cerwyn Putera NIM00000004914 UNSPECIFIED
Contributors:	Contribution Contributors NIDN/NIDK Email Thesis advisor Tan, Pauline Henriete UNSPECIFIED pauline,henriette@uph.edu Thesis advisor Wijayanti, Cynthia Anna UNSPECIFIED UNSPECIFIED
Additional Information:	SK 11-14 LOG i
Uncontrolled Keywords:	perceived quality; brand image; customer satisfaction; customer repurchase intention.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User:	Mrs Veronica Fitri Astuti
Date Deposited:	03 May 2021 07:08
Last Modified:	29 Nov 2023 10:09
URI:	http://repository.uph.edu/id/eprint/22415

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