Karya kompetensi profesi: Laporan hasil seminar penelitian pengaruh faktor produk, harga, promosi, dan mitra kerja terhadap keputusan pembelian di cloud kitchen

Puspitasari, Hasriani (2021) Karya kompetensi profesi: Laporan hasil seminar penelitian pengaruh faktor produk, harga, promosi, dan mitra kerja terhadap keputusan pembelian di cloud kitchen. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

During this Covid-19 pandemic, so many business sectors were affected. One of the most affected sectors is cafe and restaurant business. After the government set the local lockdown, people thought of other ways of how to sell the food and beverage with online delivery. Therefore, cloud kitchens are the solution to this business. Cloud kitchen is a restaurant that doesn’t serve dine-in, but only serves through online application. Many millennials opening this cloud kitchen business. This article is using a questionnaire method to gather the data from millennials or generation Y around JaBoDeTaBek (Jakarta, Bogor, Depok, Tangerang, Bekasi) in Indonesia and process the data using SPSS with validity and reliability test, normality test, linear regression test, determinant coefficient test, T test, and F test. With this article, millennials who are going to open new cloud kitchen business would know what is the influence of product, price, promotion, and partners factor on purchase decision in cloud kitchen.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Puspitasari, HasrianiNIM01541170197ichahps92@gmail.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorSitumorang, JimmyNIDN0328117605jimmy.mhs@uph.edu
Uncontrolled Keywords: Cloud Kitchen; Marketing Strategy; Gen Y; Millennial
Subjects: T Technology > TX Home economics > TX 901-953 Hospitality Industry
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management
Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management
Depositing User: Users 18032 not found.
Date Deposited: 25 Feb 2021 05:32
Last Modified: 03 Mar 2021 07:31
URI: http://repository.uph.edu/id/eprint/22976

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