The analysis of import products for PT Chandra Karya Pramuka

Kevin, Kevin (2018) The analysis of import products for PT Chandra Karya Pramuka. Bachelor thesis, Universitas Pelita harapan.

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Abstract

This internship report will explain about problems that PT Chandra Karya Pramuka dealing with and the analysis will concern more on furniture especially import products. Chandra Karya observes high demand and sales based on their financial report, and it decides to expand their business through Accessories and Decoration division, The company obstacles in sales and distribution will be the main topic, Analyses about key competitors and further discussions to solve main problem statement related to manage proper market segmentation and supplier channel to fulfill high end demands in Chandra Karya will be supported by International Business and Importing theory, market segmentation, targeting, and positioning (STP) theory, PESTEL and SWOT analyses. This will be strengthen by conclusion and suggestion about to solve problem statement and improvement that the author can contribute through this internship program

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Kevin, KevinNIM00000007035UNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorHandoko, Lim HaiNIDN0328038401lim.handoko@uph.edu
Additional Information: SK 11-14 KEV a ; 31001000079195
Uncontrolled Keywords: product segmentation; accessories furniture; high-end consumers; PT chandra karya pramuka; import product.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: Mrs Veronica Fitri Astuti
Date Deposited: 03 May 2021 07:10
Last Modified: 11 Dec 2023 07:37
URI: http://repository.uph.edu/id/eprint/23701

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