Analisis strategi pemasaran kartu kredit xyz bank

Evalinda, Ivonne (2004) Analisis strategi pemasaran kartu kredit xyz bank. Masters thesis, Universitas Pelita Harapan.

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Abstract

Kartu kredit merupakan alat pembayaran yang sangat populer dewasa ini. Permintaan dan minat masyarakat yang tinggi merupakan salah satu alasan peningkatan yang sangat besar dalam industri kartu kredit. Strategi pemasaran perlu dianalisis lebih lanjut untuk mengembangkan industri tersebut. Analisis terhadap peluang dan persaingan yang ada akan disesuaikan dengan kekuatan dan kelemahan yang dimiliki. Hasil analisis ini akan digunakan untuk menilai kinerja perkembangan kartu kredit XYZ Bank yang sudah berjalan sepanjang tahun 2001 - 2003.

Item Type: Thesis (Masters)
Creators:
CreatorsNIMEmail
Evalinda, IvonneNIM 19000062UNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
ContributorSlamet, Jonathan SoemiratUNSPECIFIEDUNSPECIFIED
Additional Information: KP 19-00 EVA a
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Depositing User: Ms Devy Christiany Zega
Date Deposited: 20 May 2021 02:20
Last Modified: 20 Aug 2021 07:20
URI: http://repository.uph.edu/id/eprint/25289

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