Evalinda, Ivonne (2004) Analisis strategi pemasaran kartu kredit xyz bank. Masters thesis, Universitas Pelita Harapan.
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Abstract
Kartu kredit merupakan alat pembayaran yang sangat populer dewasa ini. Permintaan dan minat masyarakat yang tinggi merupakan salah satu alasan peningkatan yang sangat besar dalam industri kartu kredit. Strategi pemasaran perlu dianalisis lebih lanjut untuk mengembangkan industri tersebut. Analisis terhadap peluang dan persaingan yang ada akan disesuaikan dengan kekuatan dan kelemahan yang dimiliki. Hasil analisis ini akan digunakan untuk menilai kinerja perkembangan kartu kredit XYZ Bank yang sudah berjalan sepanjang tahun 2001 - 2003.
| Item Type: | Thesis (Masters) | ||||||||
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| Additional Information: | KP 19-00 EVA a | ||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
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| Depositing User: | Ms Devy Christiany Zega | ||||||||
| Date Deposited: | 20 May 2021 02:20 | ||||||||
| Last Modified: | 20 Aug 2021 07:20 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/25289 |
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