Pengaruh brand commitment terhadap pembentukan positive word of mouth pada merek kacang dua kelinci melalui value congruity, brand image dan brand lov

Widjaja, Anton Wachidin (2017) Pengaruh brand commitment terhadap pembentukan positive word of mouth pada merek kacang dua kelinci melalui value congruity, brand image dan brand lov. Masters thesis, Universitas Pelita Harapan.

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Item Type: Thesis (Masters)
Creators:
CreatorsNIMEmail
Widjaja, Anton WachidinUNSPECIFIEDUNSPECIFIED
Additional Information: T 19-15 NAT p
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Depositing User: Ms Devy Christiany Zega
Date Deposited: 21 May 2021 06:32
Last Modified: 21 May 2021 06:32
URI: http://repository.uph.edu/id/eprint/33534

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