Aktivitas Digitalisasi Public Relations melalui Instagram @Indoscript_international = Digitalization public relations activicy through instagram @indoscript_international

Valentino, Thomas (2021) Aktivitas Digitalisasi Public Relations melalui Instagram @Indoscript_international = Digitalization public relations activicy through instagram @indoscript_international. Bachelor thesis, Universitas Pelita Harapan.

[img] Text (Title)
Title.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (598kB)
[img]
Preview
Text (Abstract)
Abstract.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (187kB) | Preview
[img]
Preview
Text (ToC)
ToC.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (808kB) | Preview
[img]
Preview
Text (Chapter1)
Chapter1.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (640kB) | Preview
[img] Text (Chapter2)
Chapter2.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (2MB)
[img] Text (Chapter3)
Chapter3.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (5MB)
[img] Text (Chapter4)
Chapter4.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (2MB)
[img] Text (Chapter5)
Chapter5.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (274kB)
[img]
Preview
Text (Bibliography)
Bibliography.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (415kB) | Preview
[img] Text (Appendices)
Appendices.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (3MB)

Abstract

Dewasa ini, penggunaan media sosial sangat lekat dengan kelangsungan hidup manusia. Media sosial sudah menjadi bagian dalam hidup manusia dengan berbagai fasilitas digital yang memudahkan pengguna untuk saling memenuhi kebutuhan hidup, melalui interaksi di dunia virtual itu sendiri. Sama halnya dengan berbagai pebisnis di Indonesia menggunakan media sosial sebagai alat untuk berinteraksi serta berkomunikasi dengan berbagai pemangku kepentingan.Indoscript International merupakan salah satu perusahaan yang bergerak di bidang jasa penerjemahan. Perusahaan ini mengedepankan eksistensi dan relasi baik dengan pemangku kepentingan yang diupayakan melalui aktivasi dan pengelolahan Instagram sebagai media komunikasi dengan berbagai pemangku kepentingan. Penggunaan instagram @Indoscript_International menjadi salah satu aspek yang terus dikembangakan dan dioptimalisasikan dengan berbagai fitur yang disediakan oleh Instagram, dengan kata lain melakukan content development.Pemagang diberikan tanggung jawab untuk mengelolah akun instagram @Indoscript_international dengan mengaplikasikan serangkaian cakupan digital public relation. Tujuan utama yang ingin dicapai oleh pemagang adalah menjunjung hubungan baik dengan pemangku kepentingan yang akan berujung pada pembentukan pandangan baik bagi Indoscript International. / Nowadays, the use of social media is very rampant in human's life. Social media has been a part of human's life with any digital facilities which give so much ease for users to fulfill their needs, through interactions in that virtual world. Same as with various businessmen in Indonesia who use social media as a tool to interact and communicate with any relevant stakeholders.Indoscript International is one of the companies who engaged in translation services. This company prioritize the existence and good relations with any stakeholders through digital activity and Instagram management as a communication medium with them. The use of Instagram @Indoscript_International become one of the aspects that continue to be developed and optimized through various features that provided by Instagram, in other words doing content development.As an intern are given special responsibility to manage Instagram @Indoscript_International as well to by applying a series of digital public relations coverage. The main goal to be achieved by intern is not to increasing sales but to upholding good relations with relevant stakeholders, which leads to the formation of a good view for Indoscript International.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Valentino, ThomasNIM01041170039thomasvalentino44@gmail.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorParani, RizaldiNIDN0326096801rizaldi.parani@uph.edu
Uncontrolled Keywords: Digital Public Relations; Media Sosial; Instagram; Content Development
Subjects: H Social Sciences > HM Sociology > HM 1201-1216 Communication
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Users 10317 not found.
Date Deposited: 27 Jul 2021 01:37
Last Modified: 28 Mar 2022 01:59
URI: http://repository.uph.edu/id/eprint/40789

Actions (login required)

View Item View Item