Arianty, Chintya (2021) Pengaruh kualitas layanan terhadap kepercayaan konsumen dalam pembelian album Korean pop. Masters thesis, Universitas Pelita Harapan.
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Abstract
Pada era digital saat ini masyarakat dapat dengan mudah membeli barang yang dibutuhkan secara online, termasuk album musik bagi para penggemar K-Pop. Dalam melakukan pembelanjaan online dibutuhkan pelayanan dari penjual untuk membangun kepercayaan konsumen. Peneliti ingin melihat pengaruh kualitas pelayanan dari online shop terhadap kepercayaan konsumen, sehingga berhasil menjual produk di tengah persaingan yang ketat. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dengan menyebarkan kuesioner online kepada 100 responden yang merupakan pengikut dan pembeli barang dari akun twitter @allboutmerch. Data dikumpulkan selanjutnya diolah menggunakan analisis data uji regresi linear sederhana. Hasil penelitian ini menunjukkan adanya pengaruh secara signifikan kualitas pelayanan terhadap kepercayaan konsumen dalam pembelian album K-Pop di media sosial twitter.
| Item Type: | Thesis (Masters) | ||||||||
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| Uncontrolled Keywords: | Kualitas layanan ; Kepercayaan Konsumen ; Belanja Online ; Media sosial | ||||||||
| Subjects: | H Social Sciences > HM Sociology > HM 1201-1216 Communication | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science |
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| Depositing User: | Users 18309 not found. | ||||||||
| Date Deposited: | 09 Aug 2021 03:16 | ||||||||
| Last Modified: | 23 Feb 2022 04:07 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/41346 |
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