Emilia, Kristy (2021) Factors that influenced purchase decision mediated by customer trust of luxury fashion brand in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
![[img]](http://repository.uph.edu/style/images/fileicons/text.png) |
Text (Title)
Title.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (573kB) |
|
|
Text (Abstract)
Abstract.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (199kB) | Preview |
|
|
Text (ToC)
ToC.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (874kB) | Preview |
|
|
Text (Chapter1)
Chapter1.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) | Preview |
|
|
Text (Chapter2)
Chapter2.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) |
|
|
Text (Chapter3)
Chapter3.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) |
|
|
Text (Chapter4)
Chapter4.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (2MB) |
|
|
Text (Chapter5)
Chapter5.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (492kB) |
|
|
Text (Bibliography)
Bibliography.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) | Preview |
|
|
Text (Appendices)
Appendices.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (4MB) |
Abstract
In this study using independent variables, namely product quality, price, and brand image. The mediating variable in this study is customer trust and the dependent variable in this study is the purchase decision. The purpose of this study is to find out whether there is an influence between product quality, price, and brand image of Luxury fashion brand in Indonesia (Balenciaga) on purchase decisions. Then, does customer trust affect the purchase decision at Balenciaga Indonesia.The research findings state that product quality, price, and brand image affect customer trust in Balenciaga Indonesia. Then, customer trust has an influence on purchase decisions in Balenciaga Indonesia. This research was conducted over a period of 3 months from September to November 2021.
| Item Type: | Thesis (Bachelor) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Creators: |
|
||||||||
| Contributors: |
|
||||||||
| Uncontrolled Keywords: | product quality; price; brand image; customer trust; purchase decision | ||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
||||||||
| Depositing User: | Users 14531 not found. | ||||||||
| Date Deposited: | 22 Dec 2021 08:51 | ||||||||
| Last Modified: | 01 Mar 2022 03:23 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/43853 |
Actions (login required)
 |
View Item |
