Valencia, Valencia (2021) The impact of value perceptions on purchase intention towards local and global makeup brand in Indonesia. Bachelor thesis, Universitas Pelita Harapan.
Text (Title)
Title.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (985kB) |
||
|
Text (Abstract)
Abstract.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (201kB) | Preview |
|
|
Text (ToC)
ToC.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (293kB) | Preview |
|
|
Text (Chapter1)
Chapter1.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (270kB) | Preview |
|
Text (Chapter2)
Chapter2.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (263kB) |
||
Text (Chapter3)
Chapter3.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (394kB) |
||
Text (Chapter4)
Chapter4.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) |
||
Text (Chapter5)
Chapter5.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (186kB) |
||
|
Text (Bibliography)
Bibliography.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (222kB) | Preview |
|
Text (Appendices)
Appendices.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) |
Abstract
This study aims to understand how value perception (i.e. the need for exclusivity, need for conformity, hedonic needs, and guilt) affect consumers' purchase intention. The context of global and local makeup brands, notably Maybelline and Make Over, is used in this study. Within the theoretical framework of this research, structural equation modeling is also used to examine the construct linkages. Consumers are more willing to purchase global or local makeup brands if they have trust in the brand's reliability, according to this survey. Finally, our research assists beauty businesses both globally and locally in being more involved, aware of their competitors, and aware of the gap that exists.
Item Type: | Thesis (Bachelor) | ||||||||
---|---|---|---|---|---|---|---|---|---|
Creators: |
|
||||||||
Contributors: |
|
||||||||
Uncontrolled Keywords: | Value perception; Need for exclusivity; Need for conformity; Hedonic needs; Guilt; Purchase intention; Global makeup brand; Local makeup brand; Indonesia | ||||||||
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
||||||||
Depositing User: | Users 14671 not found. | ||||||||
Date Deposited: | 05 Jan 2022 15:15 | ||||||||
Last Modified: | 28 Mar 2022 01:53 | ||||||||
URI: | http://repository.uph.edu/id/eprint/43903 |
Actions (login required)
View Item |