Wirjadinata, Priscillia (2021) Analisis pengaruh marketing mix dan word of mouth terhadap brand image dan purchase decision melalui grab food di Jakarta. Bachelor thesis, Universitas Pelita Harapan.
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Item Type: | Thesis (Bachelor) | ||||||||||||||||
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Uncontrolled Keywords: | marketing mix, word of mouth, brand image, purchase decision, grab | ||||||||||||||||
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
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Depositing User: | Users 13998 not found. | ||||||||||||||||
Date Deposited: | 14 Jan 2022 04:43 | ||||||||||||||||
Last Modified: | 24 Mar 2022 08:14 | ||||||||||||||||
URI: | http://repository.uph.edu/id/eprint/44421 |
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