Analisis pengaruh marketing mix dan word of mouth terhadap brand image dan purchase decision melalui grab food di Jakarta

Wirjadinata, Priscillia (2021) Analisis pengaruh marketing mix dan word of mouth terhadap brand image dan purchase decision melalui grab food di Jakarta. Bachelor thesis, Universitas Pelita Harapan.

[img] Text (Title)
Title.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (157kB)
[img]
Preview
Text (Abstract)
Abstract.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (241kB) | Preview
[img]
Preview
Text (ToC)
ToC.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (874kB) | Preview
[img]
Preview
Text (Chapter1)
Chapter1.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (971kB) | Preview
[img] Text (Chapter2)
Chapter2.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB)
[img] Text (Chapter3)
Chapter3.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (2MB)
[img] Text (Chapter4)
Chapter4.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (3MB)
[img] Text (Chapter5)
Chapter5.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (282kB)
[img]
Preview
Text (Bibliography)
Bibliography.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (484kB) | Preview
[img] Text (Appendices)
Appendices.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB)

Abstract

abstrak / abstract

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Wirjadinata, Priscillia01011170111prisscilliaaa@gmail.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorBernarto, InnocentiusNIDN0320016501innocentius.bernarto@uph.edu
Thesis advisorAchmadi, HendraNIDN0321067002hendra.achmadi@uph.edu
Thesis advisorHutabarat, MosesNIDN0329077202moses.hutabarat@uph.edu
Uncontrolled Keywords: marketing mix, word of mouth, brand image, purchase decision, grab
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: Users 13998 not found.
Date Deposited: 14 Jan 2022 04:43
Last Modified: 24 Mar 2022 08:14
URI: http://repository.uph.edu/id/eprint/44421

Actions (login required)

View Item View Item