Analisa pengaruh cognitive experiential state, affective experiental, melalui e-satisfaction, etrust terhadap e-loyalty e-commerce bukalapak

Amandianto, Raden Ardi (2022) Analisa pengaruh cognitive experiential state, affective experiental, melalui e-satisfaction, etrust terhadap e-loyalty e-commerce bukalapak. Bachelor thesis, Universitas Pelita Harapan.

Preview	Text Title.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (380kB) | Preview
Preview	Text Abstract.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (301kB) | Preview
Preview	Text ToC.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (625kB) | Preview
Preview	Text Chapter1.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) | Preview
	Text Chapter2.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
	Text Chapter3.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
	Text Chapter4.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (2MB)
	Text Chapter5.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (557kB)
Preview	Text Bibliography.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (472kB) | Preview
	Text Appendices.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (3MB)

Abstract

Penelitian ini meneliti pengaruh cognitive experiental state dan affective expriental state melalui e-satisfaction dan e-trust terhadap e-loyalty pelanggan Bukalapak. Alat analisis yang digunakan adalah PLS-SEM dengan jumlah sampel sebanyak 192 responden. Hasil penelitian menunjukan cognitive experiental state dan affective experiental state berpengaruh positif signifikan terhadap e-satisfaction kemudian e- satisfaction berpengaruh positif signifikan terhadap e-trust serta e- statisfaction dan e-trust berpengaruh positif signifikan terhadap e-loyalty pengguna Bukalapak

Actions (login required)

View Item