Faktor-Faktor Penyebab Timbulnya Beauty Bullying Terhadap Influencer di Instagram = Factors Caused Beauty Bullying Againts Influencers on Instagram

Azwar, Marly Shabina (2022) Faktor-Faktor Penyebab Timbulnya Beauty Bullying Terhadap Influencer di Instagram = Factors Caused Beauty Bullying Againts Influencers on Instagram. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Media sosial menjadi suatu hal yang penting di masyarakat. Salah satu media sosial yang paling sering digunakan oleh masyarakat Indonesia ialah Instagram, dan platform ini kerap menjadi tempat terjadinya cyberbullying. Sebesar 61% mengapa seseorang menjadi korban cyberbullying ialah karena penampilannya, yang di mana merupakan perilaku beauty bullying. Perilaku ini dapat terjadi kepada perempuan maupun laki-laki, namun lebih sering terjadi pada perempuan. Juga, persoalan ini seringkali sesama perempuan yang menjadi pelakunya. Penelitian ini menggunakan pendekatan kualitatif dengan metode penelitian fenomenologi. Perolehan data penelitian dilakukan dengan data primer, yaitu wawancara dan observasi, serta data sekunder yang berupa artikel, jurnal, dan website yang terkait dengan konsep penelitian. Wawancara dilakukan kepada informan ahli yang memiliki pemahaman serta pengetahuan yang luas terkait dengan topik yang diteliti. Hasil penelitian menunjukan bahwa timbulnya beauty bullying disebabkan oleh faktor-faktor eksternal, yaitu adanya internalized misogyny yang merupakan dampak dari sistem patriarki yang sudah mengakar sejak lama, terpaan media yang kuat, dan perkembangan teknologi komunikasi saat ini, sehingga menciptakan standar yang ada di masyarakat sosial. / Social media has become an important thing in society. One of the most frequently used social media by the Indonesian people is Instagram, and this platform is often a place for cyberbullying to occur. 61% of why someone becomes a victim of cyberbullying is because of their appearance, which is beauty bullying behavior. This behavior can occur in both women and men but is more common in women. Also, this problem is often fellow women who are the perpetrators. This study uses a qualitative approach with phenomenological research methods. The research data were obtained using primary data, namely interviews and observations, as well as secondary data in the form of articles, journals, and websites related to the research concept. Interviews were conducted with expert informants who have a broad understanding and knowledge related to the topic under study. The results show that the emergence of beauty bullying is caused by external factors, namely the existence of internalized misogyny which is the impact of the patriarchal system that has been rooted for a long time, strong media exposure, and the development of current communication technology, thus creating standards that exist in social society.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Azwar, Marly ShabinaNIM01041180143marlyshabina@gmail.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorTarigan, Rose EmmariaNIDN0328066802UNSPECIFIED
Uncontrolled Keywords: Cyberbullying; Beauty bullying; Influencer; Media sosial; Instagram
Subjects: H Social Sciences > HM Sociology > HM 1201-1216 Communication
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Users 10908 not found.
Date Deposited: 28 Jan 2022 06:00
Last Modified: 28 Jan 2022 06:00
URI: http://repository.uph.edu/id/eprint/45033

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