PERAN DIVISI COPYWRITER DALAM PRODUKSI KONTEN WEBSITE RADIO HEARTLINE

Wibawa, Edward Ryaldo (2022) PERAN DIVISI COPYWRITER DALAM PRODUKSI KONTEN WEBSITE RADIO HEARTLINE. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

In carrying out his duties as a Copywriter, of course, the intern must have good skills in presenting a written work that is able to attract readers. One of them is by conducting discussions with the team and division heads in determining content, conducting research to find various accurate sources, and designing an article to make it look attractive to be published on the Radio Heartline website. Interns who work at Radio Heartline 100.6 FM, are required to make an article in the form of Story copy, Teaser copy and Humorous copy. In addition, apprentices are also required to carry out four basic principles such as Commitment & Consistency, Social Proof, Authority and Scarcity, which is a form of standardization that has been set by Heartline 100.6 FM Radio Station. "/" Dalam mejalankan tugasnya sebagai Copywriter, tentunya pemagang harus memiliki kemampuan yang baik dalam menyajikan sebuah karya penulisan yang mampu memberikan daya pikat bagi para pembacanya. Salah satunya dengan melakukan kegiatan diskusi bersama tim dan kepala divisi dalam menentukan sebuah konten, melakukan riset untuk mencari berbagai sumber akurat, dan mendesain sebuah artikel agar terlihat menarik untuk dipublikasikan ke dalam website Radio Heartline. Pemagang yang bekerja di Radio Heartline 100.6 FM, dituntut untuk membuat sebuah artikel dalam bentuk Story copy, Teaser copy dan Humorous copy. selain itu pemagang juga dituntut untuk menjalankan empat prinsip dasar seperti Commitment & Consistency, Social Proof, Authority dan juga Scarcity, yang merupakan bentuk standarisasi yang sudah ditetapkan oleh Stasiun Radio Heartline 100.6 FM.

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